Creator Strategist Job at Watson Apparel Co. LLC in Virginia Beach

About All Star Elite

All Star Elite is a growing streetwear brand pushing the boundaries of fashion and culture. We're looking for a creative, tech-savvy Digital Content Manager who can blend AI-powered content creation with authentic social media strategy to elevate our brand presence.

The Role

We need someone who can create high-volume, on-brand content using cutting-edge AI tools while managing our social media presence and building relationships with influencers in the streetwear community. You'll be the driving force behind our digital identity-creating content that resonates, engages, and converts.

What You'll Do
Create bulk content using AI tools (Higgsfield, Nanobanana, and similar platforms) for social media, ads, and campaigns
Develop and execute content strategies across Instagram, TikTok, and other relevant platforms
Manage day-to-day social media: posting, scheduling, community engagement, and responding to DMs/comments
Research, identify, and reach out to influencers and content creators for collaborations and partnerships
Monitor trends in streetwear culture and social media to keep our content fresh and relevant
Design and edit visual content (photos, videos, graphics) that aligns with our brand aesthetic
Track performance metrics and optimize content strategy based on engagement and conversion data
Coordinate influencer gifting, partnerships, and user-generated content campaigns
Stay ahead of emerging AI tools and social media features to keep us innovative

Who You Are
Experienced with AI content creation tools (Higgsfield, Nanobanana, or similar)
Deep understanding of streetwear culture, aesthetics, and community
Strong visual eye and ability to maintain brand consistency across all content
Comfortable with high-volume content creation and repurposing
Experience with influencer outreach and relationship building
Data-driven mindset with ability to analyze metrics and adjust strategy
Self-starter who can work independently and move fast
Knowledge of Instagram, TikTok algorithms and best practices
Bonus: Experience with graphic design tools (Figma, Canva, Adobe Creative Suite) and video editing

Requirements
Examples of AI-generated content you've created
Understanding of paid social ads (Meta Ads, TikTok Ads) is a plus
Familiarity with social media management

What We Offer
Health, Vision, Dental, 401 K
Full-Time
On site
Creative freedom to experiment and innovate
Opportunity to shape a growing streetwear brand's digital presence

To Apply upload your resume, portfolio, and a brief note about why you're the right fit for All Star Elite on Indeed and Zip Recruiter. Include links to social accounts you've managed and examples of AI-generated content you've created.