Innovation Marketing Intern
Lactalis American Group , Inc., New York, NY, United States
Innovation Marketing Intern
Lactalis American Group, part of the Lactalis family of companies, is currently hiring an Innovation Marketing Intern based in New York City. As an Innovation Marketing Intern, the role will carry out responsibilities such as but not limited to execution of the Prsident marketing plan. The role includes developing new packaging, new product launches, strategic execution of marketing plan, communication, data analysis of the market and competition, coordination of omnichannel campaigns. Additionally, the Innovation Marketing Intern will collaborate with cross-functional teams internally (R&D, QA, Legal, Plant etc.) and external agencies to align duties with the company's goals and values. Key responsibilities for this position include: Develop new packaging and coordinate the end-to-end execution of new product launches. Analyze complex market datasets and competitive trends using Excel to identify actionable business insights Assist the implementation and execution of Prsident marketing plan and consumer promotions Create professional, high impact sales & marketing materials and presentations that balance visual appeal with clear data visualization Coordinate and implement digital marketing and shopper marketing programs to drive brand awareness and trial Report on sales performance and marketing ROI and campaign effectiveness by synthesizing analytical findings into actionable insights Market research and data mining projects to uncover insights and opportunities within the category Requirements Qualified applicants will contribute the following: Education Bachelor's degree is required, Master's degree is preferred. Majors in Business, Marketing or Data Analytics are preferred. Experience Some practical experience through prior internships or professional experiences. Experience with IRI is a +. Experience with Adobe Creative Suite, Canva is a + Competencies Strong analytical skills: Need to be proficient in analyzing complex data sets using Excel, and utilizing a data-driven mindset combined with a creative approach to problem-solving Concern for accuracy must be very detail-oriented. Passionate about brand marketing and eager to learn and grow Open-minded, capacity to understand/analyze/react. Strong communication & organizational skills, teamwork ability: must be able to multi-task and coordinate activities between several departments. Proactivity: proactive in tasks and meeting deadlines. Significant knowledge of current software systems including Outlook, Word, Excel. Interest in foreign cultures, capacity to adapt to US/French business cultures. Interest in food as part of a lifestyle; cheese amateur. Regular tastings. Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.
Lactalis American Group, part of the Lactalis family of companies, is currently hiring an Innovation Marketing Intern based in New York City. As an Innovation Marketing Intern, the role will carry out responsibilities such as but not limited to execution of the Prsident marketing plan. The role includes developing new packaging, new product launches, strategic execution of marketing plan, communication, data analysis of the market and competition, coordination of omnichannel campaigns. Additionally, the Innovation Marketing Intern will collaborate with cross-functional teams internally (R&D, QA, Legal, Plant etc.) and external agencies to align duties with the company's goals and values. Key responsibilities for this position include: Develop new packaging and coordinate the end-to-end execution of new product launches. Analyze complex market datasets and competitive trends using Excel to identify actionable business insights Assist the implementation and execution of Prsident marketing plan and consumer promotions Create professional, high impact sales & marketing materials and presentations that balance visual appeal with clear data visualization Coordinate and implement digital marketing and shopper marketing programs to drive brand awareness and trial Report on sales performance and marketing ROI and campaign effectiveness by synthesizing analytical findings into actionable insights Market research and data mining projects to uncover insights and opportunities within the category Requirements Qualified applicants will contribute the following: Education Bachelor's degree is required, Master's degree is preferred. Majors in Business, Marketing or Data Analytics are preferred. Experience Some practical experience through prior internships or professional experiences. Experience with IRI is a +. Experience with Adobe Creative Suite, Canva is a + Competencies Strong analytical skills: Need to be proficient in analyzing complex data sets using Excel, and utilizing a data-driven mindset combined with a creative approach to problem-solving Concern for accuracy must be very detail-oriented. Passionate about brand marketing and eager to learn and grow Open-minded, capacity to understand/analyze/react. Strong communication & organizational skills, teamwork ability: must be able to multi-task and coordinate activities between several departments. Proactivity: proactive in tasks and meeting deadlines. Significant knowledge of current software systems including Outlook, Word, Excel. Interest in foreign cultures, capacity to adapt to US/French business cultures. Interest in food as part of a lifestyle; cheese amateur. Regular tastings. Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.