AI Marketing Channels Strategist
META, New York, NY, United States
Summary:
The Business Marketing Group is dedicated to connecting businesses with their customers across platforms like Facebook, Instagram, WhatsApp, and Messenger, providing tools for business growth through pages, advertising, messaging, and more. Our success is measured by the growth we enable for our customers using our innovative solutions. The Global Marketing Channels team focuses on the performance and scalability of digital marketing channels, including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads. We are seeking a dynamic AI Marketing Channels Strategist to lead the development of AI-driven marketing channels, especially in conversational and autonomous marketing agents. This role will pioneer AI-first marketing strategies that adjust to evolving customer behaviors and expectations.
The ideal candidate will merge strong digital marketing expertise with cutting-edge AI and agent technologies, achieving measurable results while defining the future of digital marketing.
Responsibilities:
Provide strategic leadership in creating AI marketing channels (chat, conversational AI, autonomous agents) that drive significant business outcomes.
Establish measurement frameworks and learning agendas to refine AI-driven marketing channels through experimentation, A/B testing, and advanced analytics.
Work collaboratively with cross-functional partners in Product, Marketing, and Sales to create cohesive AI-first marketing channel experiences.
Mentor and support team members in applying agentic marketing strategies, fostering a culture of excellence in AI-driven customer engagement.
Drive innovation in conversational marketing, prompt engineering, and the development of autonomous marketing agents.
Minimum Qualifications: 8+ years of experience in digital marketing, delivering performance marketing results at scale.
Expertise across various digital marketing channels such as email, search, display, Meta Ads, and chat.
Strong analytical skills including SQL proficiency, statistical analysis, and a history of designing and executing successful marketing experiments.
Knowledge of agentic AI systems and experience with autonomous agents or conversational AI development.
Demonstrated leadership in influencing cross-functional teams within Product, Engineering, Data Science, and Sales.
Ability to think strategically while also executing tactical initiatives effectively.
Preferred Qualifications: Technical background in prompt engineering, agent development, or AI model evaluation.
Experience with platforms such as Salesforce Marketing Cloud, Agentforce, or other marketing automation tools.
Background in growth marketing, performance marketing, or marketing technology.
Advanced analytics expertise, including causal inference, machine learning, or predictive modeling.
Proven success in driving organizational change and innovation in marketing.
Public Compensation: $152,000/year to $213,000/year + bonus + equity + benefits Industry:
Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may use artificial intelligence and machine learning technologies in the hiring process. Meta is committed to providing reasonable accommodations for candidates with disabilities throughout our recruitment process. If you require assistance or accommodations due to a disability, please reach out to accommodations-ext@meta.com.
Establish measurement frameworks and learning agendas to refine AI-driven marketing channels through experimentation, A/B testing, and advanced analytics.
Work collaboratively with cross-functional partners in Product, Marketing, and Sales to create cohesive AI-first marketing channel experiences.
Mentor and support team members in applying agentic marketing strategies, fostering a culture of excellence in AI-driven customer engagement.
Drive innovation in conversational marketing, prompt engineering, and the development of autonomous marketing agents.
Minimum Qualifications: 8+ years of experience in digital marketing, delivering performance marketing results at scale.
Expertise across various digital marketing channels such as email, search, display, Meta Ads, and chat.
Strong analytical skills including SQL proficiency, statistical analysis, and a history of designing and executing successful marketing experiments.
Knowledge of agentic AI systems and experience with autonomous agents or conversational AI development.
Demonstrated leadership in influencing cross-functional teams within Product, Engineering, Data Science, and Sales.
Ability to think strategically while also executing tactical initiatives effectively.
Preferred Qualifications: Technical background in prompt engineering, agent development, or AI model evaluation.
Experience with platforms such as Salesforce Marketing Cloud, Agentforce, or other marketing automation tools.
Background in growth marketing, performance marketing, or marketing technology.
Advanced analytics expertise, including causal inference, machine learning, or predictive modeling.
Proven success in driving organizational change and innovation in marketing.
Public Compensation: $152,000/year to $213,000/year + bonus + equity + benefits Industry:
Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may use artificial intelligence and machine learning technologies in the hiring process. Meta is committed to providing reasonable accommodations for candidates with disabilities throughout our recruitment process. If you require assistance or accommodations due to a disability, please reach out to accommodations-ext@meta.com.