Senior Manager, Lifecycle & Referral Growth
growwithcoral, New York, NY, United States
Coral Care Senior Manager, Lifecycle & Referral Growth New York, NY·Full time Company website Apply for Senior Manager, Lifecycle & Referral Growth
Build and scale the systems that turn referrals into care. Own Coral Care’s lifecycle engine across parents and providers, with a focus on referral programs, partner tracking, and HubSpot infrastructure.
About Coral Care At Coral Care, we believe families should never have to fight for the care their children need. Millions of young children in the U.S. experience developmental delays, yet parents often face long waitlists and complex systems. Our mission is to change that by making high-quality pediatric therapy accessible at home and in the community. We are a platform powering a two-sided marketplace: helping families connect with trusted, local speech, occupational, and physical therapists who accept insurance, and supporting providers in building thriving private practices within their own communities. Since launching in 2023, Coral Care has delivered thousands of therapy sessions and expanded across multiple states. We are a fast-growing, mission-driven team with a culture of compassion, collaboration, and momentum — and we are just getting started.
Description About Coral Care Coral Care is building a trusted brand at the intersection of consumer and health. Families come to us when something feels off with their child. Clinicians join us to build meaningful practices without burning out.
We are a Series A company expanding across multiple markets. As we grow, we need stronger systems behind how referrals, partners, and providers convert into active care.
This role owns those systems.
What You’ll Own Parent Lifecycle
Architect and optimize the parent journey from first touch through ongoing care
Build nurture flows that educate, build trust, and improve conversion
Improve conversion from inquiry to evaluation to active care
Develop re-engagement campaigns for abandoned or dormant leads
Provider Referral & Activation
Build and manage provider referral programs
Design provider lead nurture and activation journeys
Improve provider ramp speed and retention through structured communication
Partner Referral Programs
Design and operationalize referral tracking for partners
Build attribution systems that clearly measure partner-driven growth
Create reporting dashboards that make referral performance visible
Identify drop-offs in partner-driven funnels and implement improvements
Systems & Infrastructure
Own
HubSpot marketing architecture and automation end to end
Build segmentation, triggered messaging, and lifecycle workflows
Ensure referral source tracking is clean, consistent, and actionable
Partner with Brand and Marketplace Ops to align messaging and capacity
What Success Looks Like
Referral sources are accurately tracked and measurable
Partner-driven leads convert at higher rates
HubSpot is structured, automated, and scalable
Lifecycle systems reduce manual coordination and increase clarity
What We’re Looking For
Deep hands-on experience owning
HubSpot
or similar CRM
Experience building referral programs or partner attribution systems
Strong lifecycle and automation expertise
Comfort working in early-stage environments
Analytical rigor paired with strong operational follow-through
Self-starter and self-sufficient. Able to operate as a team of one.
Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus. Healthcare experience is not required.
This Role Is Not
A paid acquisition role
A pure brand role
A high-level strategy-only position
This is a hands-on builder role focused on systems, referrals, and scalable infrastructure.
Competitive medical coverage for you and your family
Meaningful equity ownership in a growing Series A company
Paid parental leave
Access to a 401(k) plan
The opportunity to build durable infrastructure in a mission-driven company
#J-18808-Ljbffr
About Coral Care At Coral Care, we believe families should never have to fight for the care their children need. Millions of young children in the U.S. experience developmental delays, yet parents often face long waitlists and complex systems. Our mission is to change that by making high-quality pediatric therapy accessible at home and in the community. We are a platform powering a two-sided marketplace: helping families connect with trusted, local speech, occupational, and physical therapists who accept insurance, and supporting providers in building thriving private practices within their own communities. Since launching in 2023, Coral Care has delivered thousands of therapy sessions and expanded across multiple states. We are a fast-growing, mission-driven team with a culture of compassion, collaboration, and momentum — and we are just getting started.
Description About Coral Care Coral Care is building a trusted brand at the intersection of consumer and health. Families come to us when something feels off with their child. Clinicians join us to build meaningful practices without burning out.
We are a Series A company expanding across multiple markets. As we grow, we need stronger systems behind how referrals, partners, and providers convert into active care.
This role owns those systems.
What You’ll Own Parent Lifecycle
Architect and optimize the parent journey from first touch through ongoing care
Build nurture flows that educate, build trust, and improve conversion
Improve conversion from inquiry to evaluation to active care
Develop re-engagement campaigns for abandoned or dormant leads
Provider Referral & Activation
Build and manage provider referral programs
Design provider lead nurture and activation journeys
Improve provider ramp speed and retention through structured communication
Partner Referral Programs
Design and operationalize referral tracking for partners
Build attribution systems that clearly measure partner-driven growth
Create reporting dashboards that make referral performance visible
Identify drop-offs in partner-driven funnels and implement improvements
Systems & Infrastructure
Own
HubSpot marketing architecture and automation end to end
Build segmentation, triggered messaging, and lifecycle workflows
Ensure referral source tracking is clean, consistent, and actionable
Partner with Brand and Marketplace Ops to align messaging and capacity
What Success Looks Like
Referral sources are accurately tracked and measurable
Partner-driven leads convert at higher rates
HubSpot is structured, automated, and scalable
Lifecycle systems reduce manual coordination and increase clarity
What We’re Looking For
Deep hands-on experience owning
HubSpot
or similar CRM
Experience building referral programs or partner attribution systems
Strong lifecycle and automation expertise
Comfort working in early-stage environments
Analytical rigor paired with strong operational follow-through
Self-starter and self-sufficient. Able to operate as a team of one.
Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus. Healthcare experience is not required.
This Role Is Not
A paid acquisition role
A pure brand role
A high-level strategy-only position
This is a hands-on builder role focused on systems, referrals, and scalable infrastructure.
Competitive medical coverage for you and your family
Meaningful equity ownership in a growing Series A company
Paid parental leave
Access to a 401(k) plan
The opportunity to build durable infrastructure in a mission-driven company
#J-18808-Ljbffr