Athletics Digital Marketing Coordinator
University of South Florida, Tampa, FL, United States
Job Description
USF Athletics is seeking a Coordinator, Digital Marketing to support the execution and day-to-day management of the department's digital communication platforms. Reporting to the Manager, Digital Marketing, this role will play a key part in driving fan engagement, revenue generation, and brand consistency through email marketing, the official USF Athletics Mobile App, the athletics website, and any emerging digital platforms.
The ideal candidate is detail-oriented, organized, and passionate about digital storytelling and collegiate athletics, with a strong understanding of how digital channels support marketing, ticket sales, and fan engagement.
Responsibilities
Email Marketing
Manage the execution of all outbound email marketing campaigns for USF Athletics, including scheduling, deployment, and basic troubleshooting
Build, format, and QA emails to ensure accuracy, branding consistency, and optimal performance across devices
Coordinate with ticket sales, marketing, development, and external partners to execute targeted email campaigns
Assist with audience segmentation, list management, and performance reporting
Track and report on key email metrics (open rates, click-through rates, conversions, etc.) to inform future strategy
Official USF Athletics Mobile App
Oversee day-to-day content updates and maintenance of the official USF Athletics Mobile App
Coordinate push notifications, in-app messaging, and feature promotions in alignment with marketing initiatives and game-day needs
Serve as a liaison with app vendors and internal stakeholders to ensure timely updates and issue resolution
Assist with analyzing app engagement metrics and identifying opportunities to enhance the fan experience
Website Support
Assist with content updates and maintenance of the USF Athletics website, including landing pages, promotional content, and seasonal updates
Support digital campaigns by ensuring web content is accurate, timely, and aligned with broader marketing initiatives
Collaborate with creative, communications, and external partners on website enhancements and new features
Digital Platform Support & Growth
Support additional digital platforms and tools as they are introduced, including CRM integrations, fan engagement tools, and emerging technologies
Assist with testing, rollout, and documentation of new digital initiatives
Help ensure consistency and best practices across all USF Athletics digital platforms
Collaboration & Administration
Work closely with the Manager, Digital Marketing to support departmental goals and priorities
Coordinate with marketing, ticket sales, development, communications, and external partners to execute integrated campaigns
Assist with reporting, documentation, and organization of digital marketing processes and calendars
Provide game-day or event support as needed, including evenings and weekends
Vendor & Platform Management
Manage relationships with digital platform vendors and service providers.
Ensure platform reliability, data integrity, and alignment with departmental goals.
Qualifications
This position requires an Associate's Degree and 2 years of related experience, OR a Bachelor's degree.
Bachelor's degree in marketing, communications, digital media, sports management, or a related field and 1-3 years of experience in digital marketing, email marketing, or digital content management (internship experience considered) is preferred. Experience working in collegiate or professional sports, entertainment, or a fast-paced marketing environment is also preferred.
Degree Equivalency Clause: Four years of direct experience for a bachelor's degree. Senate Bill 1310- The Florida Senate () is conditional upon meeting all employment eligibility requirements in the U.S. SB 1310: Substitution of Work Experience for Postsecondary Education Requirements A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed: (a) Two years of direct experience for an associate degree; (b) Four years of direct experience for a bachelor's degree; (c) Six years of direct experience for a master's degree; (d) Seven years of direct experience for a professional degree; or (e) Nine years of direct experience for a doctoral degree Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment. Minimum Qualifications that require a high school diploma are exempt from SB 1310.
About Us
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at .
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws:
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
USF Athletics is seeking a Coordinator, Digital Marketing to support the execution and day-to-day management of the department's digital communication platforms. Reporting to the Manager, Digital Marketing, this role will play a key part in driving fan engagement, revenue generation, and brand consistency through email marketing, the official USF Athletics Mobile App, the athletics website, and any emerging digital platforms.
The ideal candidate is detail-oriented, organized, and passionate about digital storytelling and collegiate athletics, with a strong understanding of how digital channels support marketing, ticket sales, and fan engagement.
Responsibilities
Email Marketing
Manage the execution of all outbound email marketing campaigns for USF Athletics, including scheduling, deployment, and basic troubleshooting
Build, format, and QA emails to ensure accuracy, branding consistency, and optimal performance across devices
Coordinate with ticket sales, marketing, development, and external partners to execute targeted email campaigns
Assist with audience segmentation, list management, and performance reporting
Track and report on key email metrics (open rates, click-through rates, conversions, etc.) to inform future strategy
Official USF Athletics Mobile App
Oversee day-to-day content updates and maintenance of the official USF Athletics Mobile App
Coordinate push notifications, in-app messaging, and feature promotions in alignment with marketing initiatives and game-day needs
Serve as a liaison with app vendors and internal stakeholders to ensure timely updates and issue resolution
Assist with analyzing app engagement metrics and identifying opportunities to enhance the fan experience
Website Support
Assist with content updates and maintenance of the USF Athletics website, including landing pages, promotional content, and seasonal updates
Support digital campaigns by ensuring web content is accurate, timely, and aligned with broader marketing initiatives
Collaborate with creative, communications, and external partners on website enhancements and new features
Digital Platform Support & Growth
Support additional digital platforms and tools as they are introduced, including CRM integrations, fan engagement tools, and emerging technologies
Assist with testing, rollout, and documentation of new digital initiatives
Help ensure consistency and best practices across all USF Athletics digital platforms
Collaboration & Administration
Work closely with the Manager, Digital Marketing to support departmental goals and priorities
Coordinate with marketing, ticket sales, development, communications, and external partners to execute integrated campaigns
Assist with reporting, documentation, and organization of digital marketing processes and calendars
Provide game-day or event support as needed, including evenings and weekends
Vendor & Platform Management
Manage relationships with digital platform vendors and service providers.
Ensure platform reliability, data integrity, and alignment with departmental goals.
Qualifications
This position requires an Associate's Degree and 2 years of related experience, OR a Bachelor's degree.
Bachelor's degree in marketing, communications, digital media, sports management, or a related field and 1-3 years of experience in digital marketing, email marketing, or digital content management (internship experience considered) is preferred. Experience working in collegiate or professional sports, entertainment, or a fast-paced marketing environment is also preferred.
Degree Equivalency Clause: Four years of direct experience for a bachelor's degree. Senate Bill 1310- The Florida Senate () is conditional upon meeting all employment eligibility requirements in the U.S. SB 1310: Substitution of Work Experience for Postsecondary Education Requirements A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed: (a) Two years of direct experience for an associate degree; (b) Four years of direct experience for a bachelor's degree; (c) Six years of direct experience for a master's degree; (d) Seven years of direct experience for a professional degree; or (e) Nine years of direct experience for a doctoral degree Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment. Minimum Qualifications that require a high school diploma are exempt from SB 1310.
About Us
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at .
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws:
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.