Business Development Executive
Quad/Graphics, West Allis, WI, United States
As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data‑driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.
General Purpose of Job The Business Development Executive is responsible for generating revenue growth by proactively identifying, pursuing, and closing new business and new logo opportunities within the in‑store marketing space. This role focuses on helping brands and retailers enhance the shopper experience through strategic signage, displays, and point‑of‑purchase (POP) solutions. By understanding client needs, retail requirements, and market trends, the Business Development Executive builds strong relationships, develops tailored pitches, curated proposals, and drives programs that support shopper engagement, in‑store activations and ultimately conversion. The position serves as a key connector between clients and internal teams to ensure high‑quality, on‑time execution of in‑store marketing initiatives.
Key Responsibilities Opportunity Creation & New Logo Acquisition
Proactively identify, generate and pursue new business and new logo opportunities with prospective retailers and brands for in store signage, display programs, seasonal merchandising, and POP campaigns.
Develop and execute personalized outreach strategies (email, phone and social) to build relationships and generate qualified leads.
Build and maintain a robust top of funnel pipeline through continuous prospecting and lead generation activities.
Act as the primary driver of new account acquisition, ensuring a consistent flow of self sourced opportunities.
Pipeline Management & Advancement
Own and maintain an active, well balanced sales pipeline, ensuring every stage from prospecting to closing is accurately documented in the CRM system including stage, forecast, close probability, stakeholders and critical details
Ensure sufficient pipeline coverage to meet or exceed sales targets
Advance opportunities through the sales cycle by securing meetings, conducting discovery, curating and pitching tailored solutions, delivering proposals and driving clear next steps
Identify and address pipeline gaps early, taking action to replenish or accelerate opportunities as needed
Closing & Revenue Achievement
Lead opportunities from initial engagement through negotiation and close, ensuring a smooth and compelling buyer experience
Prepare and deliver curated presentations, persuasive proposals and business cases aligned to customer objectives and pain points.
Negotiate terms that drive revenue and margin while meeting customer needs.
Consistently achieve or exceed quarterly and annual sales and revenue targets.
Provide accurate sales forecasting and timely updates on deal progress to support business planning.
Job Requirements Education
Bachelor’s degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and professional experience.
Experience
10+ years of experience in business development, field sales, or full cycle B2B selling, with a strong focus on new logo acquisition for in‑store marketing campaigns
Demonstrated success managing a full sales cycle, from prospecting, lead generation and discovery to pitching, proposing, negotiating and closing.
Experience building and maintaining a high quality sales pipeline across all stages: from prospecting, lead generation and discovery to pitching, proposing, negotiating and closing with consistent movement toward close.
Strong background in selling to retailers, brands, CPG companies
Experience working with cross functional teams (design, estimating, scheduling and operations) to advance deals and deliver solutions.
Experience presenting to senior leaders and decision makers, with the ability to build business cases and influence buying decisions.
Prior success meeting or exceeding sales and revenue targets consistently over multiple consecutive periods.
Knowledge, Skills & Abilities
Must have a proven sales record of accomplishment in business development preferably in the printing or retail display industry
Strong proficiency in PowerPoint with ability to curate pitch content based on client pain points solved through Quad’s solutions
Strong understanding of print processes (offset, digital, large format, finishing, and mailing preferred)
Exceptional relationship management and customer service skills
Ability to manage multiple prospects at various stages with urgency and attention to detail
Consultative selling mindset with strong problem‑solving abilities
Proficiency in CRM systems and standard business software
Strong written and verbal communication skills
Track record of building and maintaining strong customer relationships
Must have excellent communication and presentation skills
Proficiency in MS Word, Excel, PowerPoint and Outlook required
Proven ability to work autonomously and maintain solid working relationships with clients and staff
Strong print background with an understanding of interactive technologies
Strong organizational, verbal and written communication skills
Travel Occasional travel is required based on business need.
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
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General Purpose of Job The Business Development Executive is responsible for generating revenue growth by proactively identifying, pursuing, and closing new business and new logo opportunities within the in‑store marketing space. This role focuses on helping brands and retailers enhance the shopper experience through strategic signage, displays, and point‑of‑purchase (POP) solutions. By understanding client needs, retail requirements, and market trends, the Business Development Executive builds strong relationships, develops tailored pitches, curated proposals, and drives programs that support shopper engagement, in‑store activations and ultimately conversion. The position serves as a key connector between clients and internal teams to ensure high‑quality, on‑time execution of in‑store marketing initiatives.
Key Responsibilities Opportunity Creation & New Logo Acquisition
Proactively identify, generate and pursue new business and new logo opportunities with prospective retailers and brands for in store signage, display programs, seasonal merchandising, and POP campaigns.
Develop and execute personalized outreach strategies (email, phone and social) to build relationships and generate qualified leads.
Build and maintain a robust top of funnel pipeline through continuous prospecting and lead generation activities.
Act as the primary driver of new account acquisition, ensuring a consistent flow of self sourced opportunities.
Pipeline Management & Advancement
Own and maintain an active, well balanced sales pipeline, ensuring every stage from prospecting to closing is accurately documented in the CRM system including stage, forecast, close probability, stakeholders and critical details
Ensure sufficient pipeline coverage to meet or exceed sales targets
Advance opportunities through the sales cycle by securing meetings, conducting discovery, curating and pitching tailored solutions, delivering proposals and driving clear next steps
Identify and address pipeline gaps early, taking action to replenish or accelerate opportunities as needed
Closing & Revenue Achievement
Lead opportunities from initial engagement through negotiation and close, ensuring a smooth and compelling buyer experience
Prepare and deliver curated presentations, persuasive proposals and business cases aligned to customer objectives and pain points.
Negotiate terms that drive revenue and margin while meeting customer needs.
Consistently achieve or exceed quarterly and annual sales and revenue targets.
Provide accurate sales forecasting and timely updates on deal progress to support business planning.
Job Requirements Education
Bachelor’s degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and professional experience.
Experience
10+ years of experience in business development, field sales, or full cycle B2B selling, with a strong focus on new logo acquisition for in‑store marketing campaigns
Demonstrated success managing a full sales cycle, from prospecting, lead generation and discovery to pitching, proposing, negotiating and closing.
Experience building and maintaining a high quality sales pipeline across all stages: from prospecting, lead generation and discovery to pitching, proposing, negotiating and closing with consistent movement toward close.
Strong background in selling to retailers, brands, CPG companies
Experience working with cross functional teams (design, estimating, scheduling and operations) to advance deals and deliver solutions.
Experience presenting to senior leaders and decision makers, with the ability to build business cases and influence buying decisions.
Prior success meeting or exceeding sales and revenue targets consistently over multiple consecutive periods.
Knowledge, Skills & Abilities
Must have a proven sales record of accomplishment in business development preferably in the printing or retail display industry
Strong proficiency in PowerPoint with ability to curate pitch content based on client pain points solved through Quad’s solutions
Strong understanding of print processes (offset, digital, large format, finishing, and mailing preferred)
Exceptional relationship management and customer service skills
Ability to manage multiple prospects at various stages with urgency and attention to detail
Consultative selling mindset with strong problem‑solving abilities
Proficiency in CRM systems and standard business software
Strong written and verbal communication skills
Track record of building and maintaining strong customer relationships
Must have excellent communication and presentation skills
Proficiency in MS Word, Excel, PowerPoint and Outlook required
Proven ability to work autonomously and maintain solid working relationships with clients and staff
Strong print background with an understanding of interactive technologies
Strong organizational, verbal and written communication skills
Travel Occasional travel is required based on business need.
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
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