Director, Audience Insights

* Serve as the primary liaison between Digital Marketing, Patient Support Services, and Patient Advocacy teams to ensure a unified and seamless customer experience* Build and shape regular insight-sharing sessions and workshops to align stakeholders on customer needs and opportunities* Partner with Patient Advocacy to incorporate patient community perspectives into marketing strategies and ensure authentic, empathetic messaging* Architect opportunities with Patient Support for digital touchpoints that enhance patient education, adherence, and overall experience* Bachelor's degree.* 10+ years of experience in pharmaceutical/biotech marketing, market research, or customer insights roles* 5+ years in digital marketing or digital strategy within the healthcare/pharmaceutical industry* Proven experience translating market research and customer data into actionable marketing strategies* Strong understanding of HCP and patient engagement dynamics in the US healthcare ecosystem* Experience working with patient support programs and/or patient advocacy organizations* Excellent analytical skills with proficiency in data visualization and insights platforms* Outstanding communication and presentation skills with ability to influence cross-functional stakeholders* Travel