Content Marketing Strategist
SEVEN.ME, New York, NY, United States
Summary
As a Content Marketing Strategist, you are the leader of your accounts. You’re adept at developing, selling in, managing, and evaluating content marketing campaigns and ongoing activity for a number of clients, with whom you will build strong relationships and trust.
You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience agency side, with some experience in PR or content as well as a good understanding of SEO and social media platform operations.
Key responsibilities
Onboarding clients into PR & content, making budget and KPI recommendations and roadmap creation
Manage the client accounts plan for our content campaigns and reactive PR service
Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
Created detailed reports on search performance and work externally, proving ROI to clients
Communicate directly on calls and via other comms with our clients, keeping them informed, educated and excited
Ask killer questions to know the brief inside out and set KPIs for the PR, social & content teams
Report on PR, social & content performance internally to the VP of Content Marketing
Work to improve client performance and deliver regular high-quality results for brand, SEO, PR and social (whatever the KPI)
Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
Train, supervise, direct and sign off campaign execution angles, and releases for your accounts, providing feedback to help execs perform better each time
Pulling your account team together to dream up, design, develop and deliver campaigns
Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
Own reactive campaign ideation and strategy, providing creative ideas to land our clients into current news moments
Understand how we can deliver bigger than just links
Content Marketing Skills
Be able to craft stories that generate interest from multiple areas from PR to social
Understand industry analysis and know trends in PR & wider popular culture - creating thought leadership to market the agency
Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
Writing press releases
Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
Ensure our PR sell-in tactics are successful
Understand what stories and content the press like to cover
Be aware of what competitors are doing to land links and media placements
Spot opportunities to deliver above and beyond the link target or spot new hooks
Make it your mission to help support the execs to turn around struggling campaigns
INTERNAL RESPONSIBILITIES
Working on new business for the agency and running pitches to drive revenue
Drive agency culture through your everyday work and engagement with others in the team
Support the wider team in training junior team members
Contribute to creating and improving operational processes within the PR & social team
Line manage junior team members where required
Contribute to agency and campaign marketing
WHAT WE CAN OFFER YOU
A salary of $75-85K depending on experience
A generous vacation allowance + public holidays
Vacation loyalty program
Work from anywhere for up to 1 month
Your Birthday off
Christmas and New Year office shut down
Access to health care cover
Company 401(k) program
Enhanced maternity and paternity leave program
Flexible and hybrid working
Bucket list scheme - an opportunity to experience a life dream!
EQUAL OPPORTUNITIES At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.
#J-18808-Ljbffr
You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience agency side, with some experience in PR or content as well as a good understanding of SEO and social media platform operations.
Key responsibilities
Onboarding clients into PR & content, making budget and KPI recommendations and roadmap creation
Manage the client accounts plan for our content campaigns and reactive PR service
Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
Created detailed reports on search performance and work externally, proving ROI to clients
Communicate directly on calls and via other comms with our clients, keeping them informed, educated and excited
Ask killer questions to know the brief inside out and set KPIs for the PR, social & content teams
Report on PR, social & content performance internally to the VP of Content Marketing
Work to improve client performance and deliver regular high-quality results for brand, SEO, PR and social (whatever the KPI)
Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
Train, supervise, direct and sign off campaign execution angles, and releases for your accounts, providing feedback to help execs perform better each time
Pulling your account team together to dream up, design, develop and deliver campaigns
Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
Own reactive campaign ideation and strategy, providing creative ideas to land our clients into current news moments
Understand how we can deliver bigger than just links
Content Marketing Skills
Be able to craft stories that generate interest from multiple areas from PR to social
Understand industry analysis and know trends in PR & wider popular culture - creating thought leadership to market the agency
Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
Writing press releases
Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
Ensure our PR sell-in tactics are successful
Understand what stories and content the press like to cover
Be aware of what competitors are doing to land links and media placements
Spot opportunities to deliver above and beyond the link target or spot new hooks
Make it your mission to help support the execs to turn around struggling campaigns
INTERNAL RESPONSIBILITIES
Working on new business for the agency and running pitches to drive revenue
Drive agency culture through your everyday work and engagement with others in the team
Support the wider team in training junior team members
Contribute to creating and improving operational processes within the PR & social team
Line manage junior team members where required
Contribute to agency and campaign marketing
WHAT WE CAN OFFER YOU
A salary of $75-85K depending on experience
A generous vacation allowance + public holidays
Vacation loyalty program
Work from anywhere for up to 1 month
Your Birthday off
Christmas and New Year office shut down
Access to health care cover
Company 401(k) program
Enhanced maternity and paternity leave program
Flexible and hybrid working
Bucket list scheme - an opportunity to experience a life dream!
EQUAL OPPORTUNITIES At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.
#J-18808-Ljbffr