Growth Marketing Specialist
Dana-Co, New York, NY, United States
Dana-co | DTC Brands: Skarlett Blue, Oh La La Cheri, Lingerie Living
About the Role: We're looking for a hands-on, results-obsessed Growth Marketing Specialist ready to own and scale paid media + CRO for three fast-growing intimate apparel DTC brands. You'll step in to replace external agency work, partnering closely with brand, creative, and analytics teams to drive profitable scaling from current levels toward $10M+ annual ad spend while protecting strong ROAS and margins.
If you thrive on data + creativity, love testing everything, and want real ownership in a collaborative, creative environment, this is your chance to make a massive impact on revenue growth.
Key Responsibilities Paid Media Ownership & Scaling
Fully own media planning, execution, and optimization across core channels (approx. spend allocation):
Google Ads (60%)
Meta Ads (25–30%)
Microsoft Ads (8–10%)
Pinterest Ads (6–10%)
Build and scale full-funnel campaigns that deliver revenue and margin goals.
Create high-performing ad briefs; write compelling copy variations and collaborate with designers on creative testing.
Run relentless tests (audiences, formats, creatives, landing pages) to boost ROAS, lower CAC, and improve conversion rates.
Provide full transparency: maintain dashboards and regular updates so leadership always knows what's live and performing.
Conversion Rate Optimization (CRO)
Lead ongoing audits and optimizations of DTC sites to enhance customer journeys and lift conversions.
Partner with SEO Specialist and design team on A/B tests for landing pages, PDPs, checkout flows, and UX improvements.
Use GA4, heatmaps, session recordings, and analytics to uncover friction and turn insights into quick wins.
Strategy, Analysis & Innovation
Develop integrated paid media strategies aligned to revenue, profitability, and LTV goals.
Manage budgets, pacing, bidding, and cross-channel performance reporting.
Collaborate cross-functionally (brand, design, analytics) to ensure campaigns feel cohesive and on-brand.
Proactively explore and recommend new tools—especially AI-powered platforms—for better insights, automation, and efficiency.
Identify scaling opportunities, test emerging channels (TikTok Shop, Amazon, retail media, etc.), and inform organic/paid social content strategy with the brand team.
Reporting & Insights
Deliver clear weekly/monthly reports with KPIs, actionable insights, wins/losses, and forward-looking recommendations.
Spot efficiencies and growth levers to accelerate profitable scaling.
What We're Looking For
3–6+ years hands-on paid media experience for DTC eCommerce brands (fashion, beauty, apparel, or intimate preferred).
Track record scaling ad spend from ~$1M to $10M+ annually while hitting/exceeding ROAS and margin targets.
Deep expertise in Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads (bonus: TikTok, Amazon Ads).
Strong working knowledge of Shopify, GA4/Google Analytics, and visualization tools (Looker, Tableau, etc.).
Proven CRO experience: A/B testing, event tracking, funnel optimization.
Creative sensibility—you can brief designers effectively and spot what converts.
End-to-end ownership mindset: strategy through execution, budgeting, and reporting.
Excellent communicator who thrives in cross-functional collaboration.
Bonus: Familiarity with AI marketing tools, emerging platforms, or full-funnel attribution.
Why Join Dana-co?
Competitive salary, performance bonuses, and comprehensive benefits.
Real ownership and direct impact on multi-brand growth in a passionate, inclusive team.
Hybrid NYC setup with flexibility, plus strong opportunities for professional growth.
Work on bold, body-positive intimate apparel brands that resonate with modern consumers.
#J-18808-Ljbffr
If you thrive on data + creativity, love testing everything, and want real ownership in a collaborative, creative environment, this is your chance to make a massive impact on revenue growth.
Key Responsibilities Paid Media Ownership & Scaling
Fully own media planning, execution, and optimization across core channels (approx. spend allocation):
Google Ads (60%)
Meta Ads (25–30%)
Microsoft Ads (8–10%)
Pinterest Ads (6–10%)
Build and scale full-funnel campaigns that deliver revenue and margin goals.
Create high-performing ad briefs; write compelling copy variations and collaborate with designers on creative testing.
Run relentless tests (audiences, formats, creatives, landing pages) to boost ROAS, lower CAC, and improve conversion rates.
Provide full transparency: maintain dashboards and regular updates so leadership always knows what's live and performing.
Conversion Rate Optimization (CRO)
Lead ongoing audits and optimizations of DTC sites to enhance customer journeys and lift conversions.
Partner with SEO Specialist and design team on A/B tests for landing pages, PDPs, checkout flows, and UX improvements.
Use GA4, heatmaps, session recordings, and analytics to uncover friction and turn insights into quick wins.
Strategy, Analysis & Innovation
Develop integrated paid media strategies aligned to revenue, profitability, and LTV goals.
Manage budgets, pacing, bidding, and cross-channel performance reporting.
Collaborate cross-functionally (brand, design, analytics) to ensure campaigns feel cohesive and on-brand.
Proactively explore and recommend new tools—especially AI-powered platforms—for better insights, automation, and efficiency.
Identify scaling opportunities, test emerging channels (TikTok Shop, Amazon, retail media, etc.), and inform organic/paid social content strategy with the brand team.
Reporting & Insights
Deliver clear weekly/monthly reports with KPIs, actionable insights, wins/losses, and forward-looking recommendations.
Spot efficiencies and growth levers to accelerate profitable scaling.
What We're Looking For
3–6+ years hands-on paid media experience for DTC eCommerce brands (fashion, beauty, apparel, or intimate preferred).
Track record scaling ad spend from ~$1M to $10M+ annually while hitting/exceeding ROAS and margin targets.
Deep expertise in Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads (bonus: TikTok, Amazon Ads).
Strong working knowledge of Shopify, GA4/Google Analytics, and visualization tools (Looker, Tableau, etc.).
Proven CRO experience: A/B testing, event tracking, funnel optimization.
Creative sensibility—you can brief designers effectively and spot what converts.
End-to-end ownership mindset: strategy through execution, budgeting, and reporting.
Excellent communicator who thrives in cross-functional collaboration.
Bonus: Familiarity with AI marketing tools, emerging platforms, or full-funnel attribution.
Why Join Dana-co?
Competitive salary, performance bonuses, and comprehensive benefits.
Real ownership and direct impact on multi-brand growth in a passionate, inclusive team.
Hybrid NYC setup with flexibility, plus strong opportunities for professional growth.
Work on bold, body-positive intimate apparel brands that resonate with modern consumers.
#J-18808-Ljbffr