360 Brand Campaign Manager, Armani & Valentino
L'oreal Usa, New York, NY, United States
Job Title:
360 Brand Campaign Manager, Armani & Valentino Division:
Luxury Products Division Location: NY, 10 Hudson Yards Reports To:
VP of Marketing, Valentino Beauty & SVP of Marketing, Armani Beauty Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi‑expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Aesop and Youth to the People. What You Will Do
The 360 Brand Campaign Manager leads the asset and content strategy for Media, retail and eRetail for VALENTINO and ARMANI Beauty. This role plays a crucial role in ensuring the smooth and efficient flow of brand assets to all touchpoints (media, e‑commerce and points of sales, events…), maintaining the quality and consistency of the brands and their product presentations across all channels. In collaboration with the eBusiness, Media and Marketing Teams, the 360 Brand Campaign Manager, through her/his/their own expertise and supported by qualitative and quantitative data, manages creative submission and optimizations of the brand media campaigns, Point of Sales (POS) and Product Description Page (PDP) activations, with the objective to implement best in class content and copies, tailored to the specific media and retailer best practices, and guarantee a premium positioning for the brands as well as driving the strongest ROI. The 360 Brand Campaign Manager will also play a large part in tracking performance of campaigns for future content optimization and maintaining a pulse on best in class content in the market. This includes sharing these best practices and working with global teams on a regular basis to improve future asset package delivery. The 360 Brand Campaign Manager collaborates with a multitude of stakeholders including EKAMS, Media, Sales, Marketing, International Teams based in Paris, and Retailers to ensure best in class assets are delivered in a timely manner and to spec. In More Details
All asset optimizations for MEDIA campaigns, providing insights into optimization to increase ROI across all media channels Creative of assets and copy on ECOMMERCE PLATFORMS across the brands’ fragrance and makeup categories Creative submission and optimizations for permanent POS, Trade activations (i.e. Macy’s Visual weeks), Eventing, and Pop Ups Succeeding in this role will require a certain expertise in assets and content in the e‑commerce environment, a sensitivity in luxury fragrance and MU, and (above all) strong organizational and detail‑oriented skills. Job Duties and Responsibilities
Oversee the end-to-end delivery and optimization of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, optimizations, stakeholder approvals, and cross‑functional collaboration. AWARENESS MEDIA (in partnership with the Media and Product Marketing Teams)
Integrated Campaign Leadership – Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation, analysis), collaborating closely with the marketing and media Teams, to implement comprehensive content strategies maximizing the campaign’s engagement and ROI. Data‑Driven Creative Optimization: Leverage data and analytics platforms (e.g., VidMob, Vizit) in partnership to test, analyze, and optimize creative performance, implementing data‑driven enhancements to maximize impact. RETAILER MEDIA (in partnership with the O+O, eKAM’s and Trade marketing Teams)
Retailer Partnership & Activation: Cultivate strong relationships with retail partners, managing communication regarding asset updates and developing impactful consumer touchpoints across digital channels (social, display, email, landing pages, DOOH, etc.) 360 Brand Campaign Manager will be in charge of adapting and customizing brand assets to retailer‑specific media campaigns/digital needs and distributing with respective eKAMs and Trade Marketing Teams. POS and other IRL activations: adapt, prepare and deliver the needed content. PDP Auditing and Analysis: regularly audit and analyze product detail pages (PDPs) for top SKUs on key retailer websites, ensuring accuracy, completeness, and brand consistency. Identify and catalog areas for improvement and provide recommendations to enhance product presentation and conversion rates. Review best practices from retailer partners to influence future content delivery with global DMI teams. Content optimization: proposing, approving and implementing necessary optimizations. Content Creation: collaborate with A&I, Marketing, and the L’Oreal content factory Teams to create brand and UGC visuals and videos for PDP. Product Catalogue Management: Maintain the integrity and optimize the online presence of the entire product catalogue, ensuring regularly refreshed SEO‑optimized copy and updated imagery across all PDPs. OTHER GENERAL RESPONSIBILITIES
Cross‑Functional Liaison for maximal consistency: bridge the different local teams and brand expressions, ensuring all deliverables adhere to brand guidelines, US market requirements, and best practices in a consistent way. Digital Asset Management: maintain a robust digital asset management system for both brands, ensuring assets are properly sized and approved from Global DMI database to localized e‑retailers. Asset Trafficking: oversee the timely and accurate trafficking of digital assets to various Media, retailer and e‑commerce platforms, and internal commercial partners, in partnership with CGO EKAMs and CMO eRetail partners. Quality Control: rigorous review of all assets for quality, accuracy, and adherence to brand guidelines before distribution – including checking for correct file formats, resolutions, and copy. Workflow Management: develop and maintain efficient workflows for asset requests, approvals, and delivery. Collaborate closely with internal teams (marketing, content factory, CGO, CMO, and LUSA CDMO) to ensure seamless asset flow and timely deliveries. Platform Expertise: maintain a strong understanding of the technical requirements and specifications of various online platforms, including image and video formats, file sizes, and other relevant guidelines. Rights management: ensure all expired assets are removed and replaced on a monthly basis. What We Are Looking For
Required Qualifications
Bachelor's Degree in Marketing, Communications, or a related field. 3+ years of experience in digital asset management and trafficking, preferably in the Beauty or consumer goods industry. Strong understanding of digital marketing channels and platforms, including websites, social media, and online advertising. Excellent organizational skills and attention to detail. Strong project management skills and ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills. Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software. What’s In It For You
Salary Range
$98,400-$140,200 (The actual compensation will depend on a variety of job‑related factors which may include geographic location, work experience, education, and skill level) Benefits
Hybrid Work Policy Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E‑learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Equal Opportunity Employment
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
#J-18808-Ljbffr
360 Brand Campaign Manager, Armani & Valentino Division:
Luxury Products Division Location: NY, 10 Hudson Yards Reports To:
VP of Marketing, Valentino Beauty & SVP of Marketing, Armani Beauty Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi‑expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Aesop and Youth to the People. What You Will Do
The 360 Brand Campaign Manager leads the asset and content strategy for Media, retail and eRetail for VALENTINO and ARMANI Beauty. This role plays a crucial role in ensuring the smooth and efficient flow of brand assets to all touchpoints (media, e‑commerce and points of sales, events…), maintaining the quality and consistency of the brands and their product presentations across all channels. In collaboration with the eBusiness, Media and Marketing Teams, the 360 Brand Campaign Manager, through her/his/their own expertise and supported by qualitative and quantitative data, manages creative submission and optimizations of the brand media campaigns, Point of Sales (POS) and Product Description Page (PDP) activations, with the objective to implement best in class content and copies, tailored to the specific media and retailer best practices, and guarantee a premium positioning for the brands as well as driving the strongest ROI. The 360 Brand Campaign Manager will also play a large part in tracking performance of campaigns for future content optimization and maintaining a pulse on best in class content in the market. This includes sharing these best practices and working with global teams on a regular basis to improve future asset package delivery. The 360 Brand Campaign Manager collaborates with a multitude of stakeholders including EKAMS, Media, Sales, Marketing, International Teams based in Paris, and Retailers to ensure best in class assets are delivered in a timely manner and to spec. In More Details
All asset optimizations for MEDIA campaigns, providing insights into optimization to increase ROI across all media channels Creative of assets and copy on ECOMMERCE PLATFORMS across the brands’ fragrance and makeup categories Creative submission and optimizations for permanent POS, Trade activations (i.e. Macy’s Visual weeks), Eventing, and Pop Ups Succeeding in this role will require a certain expertise in assets and content in the e‑commerce environment, a sensitivity in luxury fragrance and MU, and (above all) strong organizational and detail‑oriented skills. Job Duties and Responsibilities
Oversee the end-to-end delivery and optimization of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, optimizations, stakeholder approvals, and cross‑functional collaboration. AWARENESS MEDIA (in partnership with the Media and Product Marketing Teams)
Integrated Campaign Leadership – Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation, analysis), collaborating closely with the marketing and media Teams, to implement comprehensive content strategies maximizing the campaign’s engagement and ROI. Data‑Driven Creative Optimization: Leverage data and analytics platforms (e.g., VidMob, Vizit) in partnership to test, analyze, and optimize creative performance, implementing data‑driven enhancements to maximize impact. RETAILER MEDIA (in partnership with the O+O, eKAM’s and Trade marketing Teams)
Retailer Partnership & Activation: Cultivate strong relationships with retail partners, managing communication regarding asset updates and developing impactful consumer touchpoints across digital channels (social, display, email, landing pages, DOOH, etc.) 360 Brand Campaign Manager will be in charge of adapting and customizing brand assets to retailer‑specific media campaigns/digital needs and distributing with respective eKAMs and Trade Marketing Teams. POS and other IRL activations: adapt, prepare and deliver the needed content. PDP Auditing and Analysis: regularly audit and analyze product detail pages (PDPs) for top SKUs on key retailer websites, ensuring accuracy, completeness, and brand consistency. Identify and catalog areas for improvement and provide recommendations to enhance product presentation and conversion rates. Review best practices from retailer partners to influence future content delivery with global DMI teams. Content optimization: proposing, approving and implementing necessary optimizations. Content Creation: collaborate with A&I, Marketing, and the L’Oreal content factory Teams to create brand and UGC visuals and videos for PDP. Product Catalogue Management: Maintain the integrity and optimize the online presence of the entire product catalogue, ensuring regularly refreshed SEO‑optimized copy and updated imagery across all PDPs. OTHER GENERAL RESPONSIBILITIES
Cross‑Functional Liaison for maximal consistency: bridge the different local teams and brand expressions, ensuring all deliverables adhere to brand guidelines, US market requirements, and best practices in a consistent way. Digital Asset Management: maintain a robust digital asset management system for both brands, ensuring assets are properly sized and approved from Global DMI database to localized e‑retailers. Asset Trafficking: oversee the timely and accurate trafficking of digital assets to various Media, retailer and e‑commerce platforms, and internal commercial partners, in partnership with CGO EKAMs and CMO eRetail partners. Quality Control: rigorous review of all assets for quality, accuracy, and adherence to brand guidelines before distribution – including checking for correct file formats, resolutions, and copy. Workflow Management: develop and maintain efficient workflows for asset requests, approvals, and delivery. Collaborate closely with internal teams (marketing, content factory, CGO, CMO, and LUSA CDMO) to ensure seamless asset flow and timely deliveries. Platform Expertise: maintain a strong understanding of the technical requirements and specifications of various online platforms, including image and video formats, file sizes, and other relevant guidelines. Rights management: ensure all expired assets are removed and replaced on a monthly basis. What We Are Looking For
Required Qualifications
Bachelor's Degree in Marketing, Communications, or a related field. 3+ years of experience in digital asset management and trafficking, preferably in the Beauty or consumer goods industry. Strong understanding of digital marketing channels and platforms, including websites, social media, and online advertising. Excellent organizational skills and attention to detail. Strong project management skills and ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills. Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software. What’s In It For You
Salary Range
$98,400-$140,200 (The actual compensation will depend on a variety of job‑related factors which may include geographic location, work experience, education, and skill level) Benefits
Hybrid Work Policy Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E‑learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Equal Opportunity Employment
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
#J-18808-Ljbffr