Global Marketing Manager - Collagen
EmergencyMD, Irving, TX, United States
This position is for Darling's brand Rousselot
Job Summary
The Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning, messaging, and go-to-market frameworks for the collagen portfolio. This role owns global event strategy, owns the campaign architecture, defines content strategy, sales enablement, and brand consistency across regions, ensuring measurable impact on demand generation and value realization.
Essential Duties/Responsibilities:
Translate global category strategy into clear positioning, value propositions, and messaging frameworks for collagen portfolio
Define target segments, priority applications, and strategic focus areas
Ensure alignment of marketing strategy with product, pricing, and commercial objectives
Design global campaign frameworks and hero narratives across key collagen applications
Define content strategy, messaging hierarchy, and asset requirements
Govern global content standards and approve core assets
Develop global sales enablement frameworks and core materials in partnership with Product Management
Translate scientific and technical content into customer-ready value messaging
Enable sales teams with tools tailored to customer and application needs
Own lead-generation campaigns
Define global thought leadership themes and messaging for collagen platforms
Lead content strategy for key trade shows, conferences, and industry events
Partner with Science and Communications to amplify expertise externally
Define and track global marketing KPIs and success metrics
Analyze campaign and content performance to inform optimization
Share insights and recommendations with stakeholders
Partner with regional marketing teams to adapt global strategies to local market needs
Provide guidance, toolkits, and best practices to support regional activation
Act as a central point of alignment between global and regional
Minimum Qualifications:
Bachelor's Degree in Food, Pharmaceutical, Chemistry or Nutritional science, followed by Marketing and/or Economic studies or related fields
Minimum of 5 years of professional Product Management experience
Willingness to travel 30% of the Overseas trips may require travel during weekends.
Preferred Qualifications. Knowledge and Skills:
Master's degree in above mentioned fields
Experience using CRM, marketing automation, and analytics tools
Ability to manage multiple initiatives under tight deadlines
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Darling Ingredients.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, color, creed, religion, age, pregnancy, sex, sexual orientation, gender identity, national origin, genetic information, physical or mental disability, military service, protected veteran status, or any other characteristic protected by applicable federal, state and local law. Know Your Rights: If you would like more information, please click on the link and paste into your browser: https://www.eeoc.gov/poster
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Job Summary
The Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning, messaging, and go-to-market frameworks for the collagen portfolio. This role owns global event strategy, owns the campaign architecture, defines content strategy, sales enablement, and brand consistency across regions, ensuring measurable impact on demand generation and value realization.
Essential Duties/Responsibilities:
Translate global category strategy into clear positioning, value propositions, and messaging frameworks for collagen portfolio
Define target segments, priority applications, and strategic focus areas
Ensure alignment of marketing strategy with product, pricing, and commercial objectives
Design global campaign frameworks and hero narratives across key collagen applications
Define content strategy, messaging hierarchy, and asset requirements
Govern global content standards and approve core assets
Develop global sales enablement frameworks and core materials in partnership with Product Management
Translate scientific and technical content into customer-ready value messaging
Enable sales teams with tools tailored to customer and application needs
Own lead-generation campaigns
Define global thought leadership themes and messaging for collagen platforms
Lead content strategy for key trade shows, conferences, and industry events
Partner with Science and Communications to amplify expertise externally
Define and track global marketing KPIs and success metrics
Analyze campaign and content performance to inform optimization
Share insights and recommendations with stakeholders
Partner with regional marketing teams to adapt global strategies to local market needs
Provide guidance, toolkits, and best practices to support regional activation
Act as a central point of alignment between global and regional
Minimum Qualifications:
Bachelor's Degree in Food, Pharmaceutical, Chemistry or Nutritional science, followed by Marketing and/or Economic studies or related fields
Minimum of 5 years of professional Product Management experience
Willingness to travel 30% of the Overseas trips may require travel during weekends.
Preferred Qualifications. Knowledge and Skills:
Master's degree in above mentioned fields
Experience using CRM, marketing automation, and analytics tools
Ability to manage multiple initiatives under tight deadlines
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Darling Ingredients.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, color, creed, religion, age, pregnancy, sex, sexual orientation, gender identity, national origin, genetic information, physical or mental disability, military service, protected veteran status, or any other characteristic protected by applicable federal, state and local law. Know Your Rights: If you would like more information, please click on the link and paste into your browser: https://www.eeoc.gov/poster
#J-18808-Ljbffr