Senior Product Marketing Manager New Austin, TX
Culture Amp, Austin, TX, United States
Senior Product Marketing Manager, Market Intelligence
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high‑performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
About the Role The Senior Product Marketing Manager, Market Intelligence sits at the intersection of competitive strategy, market insight, and value storytelling; capabilities that are critical to Culture Amp’s next stage of growth. This role owns the intelligence engine that helps the GTM organization win in market: a rigorous competitive program that operates at the speed of the market, a win/loss system that generates actionable insight (not just data), and enablement of sales and marketing teams that moves the needle.
Responsibilities
Own and evolve Culture Amp’s end-to-end competitive intelligence program from monitoring and synthesis, to enablement and rapid response.
Build and maintain a field‑ready library of battlecards, depositioning guides, and objection‑handling content for top competitors, and scale delivery through AI‑powered workflows (e.g., Glean agents).
Lead the win/loss program end‑to‑end: interview and survey cadence, CRM data quality, analysis, and regular readouts to senior leadership with a focus on surfacing the ‘why’, not just the numbers.
Synthesize market intelligence across analyst reports, industry events, and competitive tracking into a clear point of view on where the market is heading and what it means for Culture Amp’s positioning and roadmap.
Partner with Revenue Enablement to build training programs that drive genuine field adoption of competitive and market intelligence assets — not just distribution.
Partner with Solutions PMM and Solutions Engineering to contribute market evidence and competitive context to sales narratives, business case templates, and value proof points used in enterprise sales cycles.
Collaborate with marketing teams to inform targeted campaigns and sales plays vs the competition.
Provide deep insight into competitor capabilities to inform gaps and opportunities in our product roadmap.
What you’ll bring
5+ years of B2B SaaS marketing experience, with meaningful depth in competitive intelligence, market research, and enabling commercial teams.
Proven track record of building CI and/or win/loss programs that actually influence sales outcomes, not just produce reports.
Strong analyst mindset: comfortable working across qualitative and quantitative data sources, synthesizing ambiguous market signals into clear, prioritized insights.
Excellent communicator and storyteller — able to translate competitive data into crisp, compelling narratives for sales reps and executive buyers alike.
Track record of effective cross‑functional collaboration, particularly with Sales, Product, and Revenue Enablement.
Hands‑on familiarity with competitive intelligence tooling (e.g., Crayon, Klue, Clozd) and CRM‑based win/loss tracking.
Comfortable with ambiguity and motivated by the opportunity to build and improve — this role has room to significantly shape how intelligence and value are operationalized at Culture Amp.
Preferred Qualifications
Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories — familiarity with the competitive landscape is a meaningful advantage.
Experience scaling competitive or value programs with AI‑powered tooling, including workflow automation and LLM‑based content generation.
Experience developing ROI frameworks, business case tools, and value proof points used in enterprise sales cycles.
Experience working in a company undergoing rapid product expansion or narrative transformation.
Bachelor’s degree in Marketing, Business, Economics, or related field; MBA or equivalent experience preferred.
Base Salary Range (US) $140,000 - $155,000 USD
Benefits
Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
Programs, coaching, and budgets to help you thrive personally and professionally.
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people.
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
Team budgets dedicated to team building activities and connection.
Intentional quarterly wellbeing pauses: A quarterly company‑wide shutdown day in each region to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time.
Extended year‑end breaks: An extended refresh period at the end of year.
Excellent parental leave and in‑work support program available from day 1 of joining Culture Amp.
5 Social Impact Days a year to make a positive impact on the community outside of work.
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office.
Medical insurance coverage for you and your family (Available for US & UK only).
Culture Amp is committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti‑Racism and are dedicated to building an inclusive hiring process. We have a robust Equity Pay Audit program. We are an equal opportunity employer under federal and state law.
We believe in fair & equitable pay and in fairness throughout our compensation programs.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
#J-18808-Ljbffr
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high‑performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
About the Role The Senior Product Marketing Manager, Market Intelligence sits at the intersection of competitive strategy, market insight, and value storytelling; capabilities that are critical to Culture Amp’s next stage of growth. This role owns the intelligence engine that helps the GTM organization win in market: a rigorous competitive program that operates at the speed of the market, a win/loss system that generates actionable insight (not just data), and enablement of sales and marketing teams that moves the needle.
Responsibilities
Own and evolve Culture Amp’s end-to-end competitive intelligence program from monitoring and synthesis, to enablement and rapid response.
Build and maintain a field‑ready library of battlecards, depositioning guides, and objection‑handling content for top competitors, and scale delivery through AI‑powered workflows (e.g., Glean agents).
Lead the win/loss program end‑to‑end: interview and survey cadence, CRM data quality, analysis, and regular readouts to senior leadership with a focus on surfacing the ‘why’, not just the numbers.
Synthesize market intelligence across analyst reports, industry events, and competitive tracking into a clear point of view on where the market is heading and what it means for Culture Amp’s positioning and roadmap.
Partner with Revenue Enablement to build training programs that drive genuine field adoption of competitive and market intelligence assets — not just distribution.
Partner with Solutions PMM and Solutions Engineering to contribute market evidence and competitive context to sales narratives, business case templates, and value proof points used in enterprise sales cycles.
Collaborate with marketing teams to inform targeted campaigns and sales plays vs the competition.
Provide deep insight into competitor capabilities to inform gaps and opportunities in our product roadmap.
What you’ll bring
5+ years of B2B SaaS marketing experience, with meaningful depth in competitive intelligence, market research, and enabling commercial teams.
Proven track record of building CI and/or win/loss programs that actually influence sales outcomes, not just produce reports.
Strong analyst mindset: comfortable working across qualitative and quantitative data sources, synthesizing ambiguous market signals into clear, prioritized insights.
Excellent communicator and storyteller — able to translate competitive data into crisp, compelling narratives for sales reps and executive buyers alike.
Track record of effective cross‑functional collaboration, particularly with Sales, Product, and Revenue Enablement.
Hands‑on familiarity with competitive intelligence tooling (e.g., Crayon, Klue, Clozd) and CRM‑based win/loss tracking.
Comfortable with ambiguity and motivated by the opportunity to build and improve — this role has room to significantly shape how intelligence and value are operationalized at Culture Amp.
Preferred Qualifications
Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories — familiarity with the competitive landscape is a meaningful advantage.
Experience scaling competitive or value programs with AI‑powered tooling, including workflow automation and LLM‑based content generation.
Experience developing ROI frameworks, business case tools, and value proof points used in enterprise sales cycles.
Experience working in a company undergoing rapid product expansion or narrative transformation.
Bachelor’s degree in Marketing, Business, Economics, or related field; MBA or equivalent experience preferred.
Base Salary Range (US) $140,000 - $155,000 USD
Benefits
Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
Programs, coaching, and budgets to help you thrive personally and professionally.
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people.
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
Team budgets dedicated to team building activities and connection.
Intentional quarterly wellbeing pauses: A quarterly company‑wide shutdown day in each region to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time.
Extended year‑end breaks: An extended refresh period at the end of year.
Excellent parental leave and in‑work support program available from day 1 of joining Culture Amp.
5 Social Impact Days a year to make a positive impact on the community outside of work.
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office.
Medical insurance coverage for you and your family (Available for US & UK only).
Culture Amp is committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti‑Racism and are dedicated to building an inclusive hiring process. We have a robust Equity Pay Audit program. We are an equal opportunity employer under federal and state law.
We believe in fair & equitable pay and in fairness throughout our compensation programs.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
#J-18808-Ljbffr