SVP, Account Director
Vue Health, Boston, MA, United States
A SVP, Account Director is the most senior position in account service. The primary job function is to drive the account service groups under their charge. This pivotal position encompasses three key areas - business building, strategic thinking/brand building and ‘troubleshooting’ and, as such, involves mastering seven core competencies.
Business Building
Exceeds forecast
Continually identifies opportunities for incremental income (i.e. selling more)
Generates ‘big ideas’ encourages big idea development among account groups
Actively seeks new brand assignments/launches from current clients
Generates opportunities with partner/sister companies
Spearheads new business pitches
Strategic Thinking
Keeps the brand teams on track strategically (at all levels)
Challenges teams to develop sound marketing strategies
Encourages strategic solutions that accelerate brand growth
Ensure solid analyses of markets and competitive environments by account teams
Help train account teams on strategic processes and sound strategic thinking
Ensures consistent and appropriate use of key strategic tools
Ensure strategic integration for brands shared with sister/partner companies
Functions well strategically in both the domestic and global areas
Contributes to the strengthening of the agency’s strategic capabilities
Branding/Creative
Contributes to the development of world-class creative
Champions the creative product
Drives the branding process and fosters understanding of it (internally and externally)
Contributes to the creation and building of brands , domestically and globally
Utilizes and helps continually strengthen the different branding tools used in the agency
Runs branding workshops as appropriate
Client Relations
Ensures high agency visibility and awareness of our mission within clients
Identifies ways to strengthen relationships
Resolves client conflict effectively; intervenes as needed during difficult situations
Positions agency and partner/sister companies at our best with client
Keeps senior level client management informed, championing for product management/marketing on key issues/opportunities (as appropriate)
Demonstrates understanding of client vision or mission
Networks among clients, potential clients, and the general industry
Leadership/Management
Demonstrates leadership internally and externally by providing vision for teams
Establishes, maintains and continually refines standards of excellence
Resolves staff conflicts effectively
Applies macro-management style yet avails themselves as resource
Identifies and helps address developmental needs of account team members
Uses the review process to develop/ deepen staff loyalty, dedication and motivation
Nurtures individuals talent yet fosters team building
Contributes positively to agency culture and environment
Actively promotes the agency culture internally and externally (clients and industry)
Agency Operations
Assists in resource allocation to maximize profitability
Demonstrates strong financial acumen with respect to staffing, fees and forecasts
Negotiates annual agency fees in timely manner
Cogently outlines financial/staffing issues and solutions for senior management
Identifies ways to improve operating efficiencies and effectivenessProvides monthly updates on statues of business
Participates in the development of the annual business plan
Contributes to the overall management of the agency and our mission
Fundamentals
Possesses in-depth, multi-disciplinary knowledge of our business and industry
Sets and upholds highest work standards and quality control
Continually strives for quality improvement
Exercises good judgment and objectively in assessing/resolving problems
Responds proactively to emerging issues, problems and opportunities
Leads a diverse range of businesses
Demonstrates solid, professional work ethic
Excels at proficiency and decisiveness
Excellent interpersonal and listening skills
Strong management abilities
Good coaching and training skills
Scrutinizes and keeps abreast of industry talent
Demonstrates passion for the business
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Business Building
Exceeds forecast
Continually identifies opportunities for incremental income (i.e. selling more)
Generates ‘big ideas’ encourages big idea development among account groups
Actively seeks new brand assignments/launches from current clients
Generates opportunities with partner/sister companies
Spearheads new business pitches
Strategic Thinking
Keeps the brand teams on track strategically (at all levels)
Challenges teams to develop sound marketing strategies
Encourages strategic solutions that accelerate brand growth
Ensure solid analyses of markets and competitive environments by account teams
Help train account teams on strategic processes and sound strategic thinking
Ensures consistent and appropriate use of key strategic tools
Ensure strategic integration for brands shared with sister/partner companies
Functions well strategically in both the domestic and global areas
Contributes to the strengthening of the agency’s strategic capabilities
Branding/Creative
Contributes to the development of world-class creative
Champions the creative product
Drives the branding process and fosters understanding of it (internally and externally)
Contributes to the creation and building of brands , domestically and globally
Utilizes and helps continually strengthen the different branding tools used in the agency
Runs branding workshops as appropriate
Client Relations
Ensures high agency visibility and awareness of our mission within clients
Identifies ways to strengthen relationships
Resolves client conflict effectively; intervenes as needed during difficult situations
Positions agency and partner/sister companies at our best with client
Keeps senior level client management informed, championing for product management/marketing on key issues/opportunities (as appropriate)
Demonstrates understanding of client vision or mission
Networks among clients, potential clients, and the general industry
Leadership/Management
Demonstrates leadership internally and externally by providing vision for teams
Establishes, maintains and continually refines standards of excellence
Resolves staff conflicts effectively
Applies macro-management style yet avails themselves as resource
Identifies and helps address developmental needs of account team members
Uses the review process to develop/ deepen staff loyalty, dedication and motivation
Nurtures individuals talent yet fosters team building
Contributes positively to agency culture and environment
Actively promotes the agency culture internally and externally (clients and industry)
Agency Operations
Assists in resource allocation to maximize profitability
Demonstrates strong financial acumen with respect to staffing, fees and forecasts
Negotiates annual agency fees in timely manner
Cogently outlines financial/staffing issues and solutions for senior management
Identifies ways to improve operating efficiencies and effectivenessProvides monthly updates on statues of business
Participates in the development of the annual business plan
Contributes to the overall management of the agency and our mission
Fundamentals
Possesses in-depth, multi-disciplinary knowledge of our business and industry
Sets and upholds highest work standards and quality control
Continually strives for quality improvement
Exercises good judgment and objectively in assessing/resolving problems
Responds proactively to emerging issues, problems and opportunities
Leads a diverse range of businesses
Demonstrates solid, professional work ethic
Excels at proficiency and decisiveness
Excellent interpersonal and listening skills
Strong management abilities
Good coaching and training skills
Scrutinizes and keeps abreast of industry talent
Demonstrates passion for the business
#J-18808-Ljbffr