Digital Marketing Consultant
LPL Financial, Fort Mill, SC, United States
Where Ambition Meets Innovation
Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you'll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals. Job Overview
The LPL Financial Marketing Solutions department is seeking a Marketing Consultant with high proficiency in all facets of digital marketing. In this position, you will be the main point of contact for LPL financial advisors that you'll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors' practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. Responsibilities
Report to the Digital Marketing Manager. Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals. Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed. Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors. Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic. Learn and produce each advisor's marketing strategy based on advisor preferences. Schedule and host regular monthly discussions with the advisors. Collaborate with the advisor's office staff to ensure cohesive messaging and communications. Collaborate with compliance to ensure content, brand, and messaging are approved. Conduct market research and share discoveries with each advisor. Work with LPL current tools to integrate into overarching plan. Provide feedback and program enhancements from the advisors. What Are We Looking For?
We're looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work. Requirements
3-5 years marketing experience required.
Bachelor's degree in marketing, communication, or related field.
Ability to craft a strong marketing strategy and execute across channels, including social media, email, and website.
Working knowledge of web design principles, best practices, and content management platforms.
Support LPL advisors via phone and email.
Core Competencies
Ability to develop and execute sales and marketing strategies.
Excellent written and verbal communication skills.
Excellent project management and organizational skills.
Good understanding of digital marketing tools such as Google Analytics, Google Ads, & AdvisorStream.
Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and SmartSheet.
Works well in a fast-paced and ever-changing environment.
Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude.
Basic understanding of events and webinars.
Preferences
Salesforce experience preferred but not required.
Financial services experience a plus.
Pay Range: $61,993-$103,322/year Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer! LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients. Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews: LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) 575-6947.
Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you'll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals. Job Overview
The LPL Financial Marketing Solutions department is seeking a Marketing Consultant with high proficiency in all facets of digital marketing. In this position, you will be the main point of contact for LPL financial advisors that you'll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors' practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. Responsibilities
Report to the Digital Marketing Manager. Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals. Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed. Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors. Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic. Learn and produce each advisor's marketing strategy based on advisor preferences. Schedule and host regular monthly discussions with the advisors. Collaborate with the advisor's office staff to ensure cohesive messaging and communications. Collaborate with compliance to ensure content, brand, and messaging are approved. Conduct market research and share discoveries with each advisor. Work with LPL current tools to integrate into overarching plan. Provide feedback and program enhancements from the advisors. What Are We Looking For?
We're looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work. Requirements
3-5 years marketing experience required.
Bachelor's degree in marketing, communication, or related field.
Ability to craft a strong marketing strategy and execute across channels, including social media, email, and website.
Working knowledge of web design principles, best practices, and content management platforms.
Support LPL advisors via phone and email.
Core Competencies
Ability to develop and execute sales and marketing strategies.
Excellent written and verbal communication skills.
Excellent project management and organizational skills.
Good understanding of digital marketing tools such as Google Analytics, Google Ads, & AdvisorStream.
Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and SmartSheet.
Works well in a fast-paced and ever-changing environment.
Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude.
Basic understanding of events and webinars.
Preferences
Salesforce experience preferred but not required.
Financial services experience a plus.
Pay Range: $61,993-$103,322/year Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer! LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients. Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews: LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) 575-6947.