SEO Strategist (Remote US)
Directive, Des Moines, IA, United States
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
About the Role The Content Strategist is a crucial, client-facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
Please note: internally, this role is titled Account Strategist, Content & SEO.
What You’ll Do
Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.
Work closely with Associate Directors (AsD) when roadblocks arise that impact their strategy and goal attainment.
Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Use best practices (LTV:CAC modeling, Customer Generation, Share of SERP, Content Production) to ensure clients can exceed their goals.
Goal Setting: Use available data to set goals for clients during their engagement period, reviewed and approved by Associate Director.
Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
All goals must be approved by AsD before presentation to client.
Project Management: Ensure planned strategy is executed. Use Asana, delegate tasks to specialists and clients, and ensure tasks are completed timely.
Partner with Project Managers in pods to ensure tasks are created, assigned, and due dates met and communicated to the client.
Work closely with content writers and designers to complete content campaigns on time while ensuring quality meets client standards.
Internal and External Communication: Build client relationships beyond deliverables, communicate timeline expectations, goal progress, and use Slack for bi‑weekly communication.
Proactively communicate with internal leadership about roadblocks, growth opportunities, and account changes.
Reporting: Regularly report to clients on strategy progress. Cadence includes bi‑weekly meetings (report on NSM progress and deliverables), monthly reports, quarterly reports, and two bi‑annual business review presentations.
What You’ll Bring
A proven track record of success around implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
Analytical insight: ability to analyze website traffic and SEO metrics using Google Analytics.
Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and other crawling tools.
Proven organizational, project, and time‑management skills.
Genuine enthusiasm for digital marketing, SEO and content.
Must have agency experience.
Must have B2B tech and/or SaaS experience.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Goals
NSM Attainment: 100%
MRR Retainment: 96%
CSAT > 4.2
Upsells / Cross‑sells / Referrals – regularly look for opportunities to grow client business.
Examples: grow into another service line such as SEO or Paid Media; increase budget within existing line; ask for referrals at key moments (e.g., new job, 5‑star CSAT).
What We Offer We have a set living wage at Directive.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including 100% employer‑paid plan for you and 50% employer contribution for dependents.
Benefits to Support the Whole Person:
Mental – access to certified therapists through Spring Health, membership to Headspace.
Physical – Gympass.
Time Off – Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed December 24‑January 1), paid parental leave.
Financial – traditional and Roth 401(k) with 3% company match.
Bonus – annual bonus based on tenure, scaling in total amount over time.
Annual anniversary trip with peers and executive leadership.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack. You will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, and have reliable internet access and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
© Directive Consulting. All rights reserved.
#LI-DC1
#J-18808-Ljbffr
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
About the Role The Content Strategist is a crucial, client-facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
Please note: internally, this role is titled Account Strategist, Content & SEO.
What You’ll Do
Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.
Work closely with Associate Directors (AsD) when roadblocks arise that impact their strategy and goal attainment.
Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Use best practices (LTV:CAC modeling, Customer Generation, Share of SERP, Content Production) to ensure clients can exceed their goals.
Goal Setting: Use available data to set goals for clients during their engagement period, reviewed and approved by Associate Director.
Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
All goals must be approved by AsD before presentation to client.
Project Management: Ensure planned strategy is executed. Use Asana, delegate tasks to specialists and clients, and ensure tasks are completed timely.
Partner with Project Managers in pods to ensure tasks are created, assigned, and due dates met and communicated to the client.
Work closely with content writers and designers to complete content campaigns on time while ensuring quality meets client standards.
Internal and External Communication: Build client relationships beyond deliverables, communicate timeline expectations, goal progress, and use Slack for bi‑weekly communication.
Proactively communicate with internal leadership about roadblocks, growth opportunities, and account changes.
Reporting: Regularly report to clients on strategy progress. Cadence includes bi‑weekly meetings (report on NSM progress and deliverables), monthly reports, quarterly reports, and two bi‑annual business review presentations.
What You’ll Bring
A proven track record of success around implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
Analytical insight: ability to analyze website traffic and SEO metrics using Google Analytics.
Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and other crawling tools.
Proven organizational, project, and time‑management skills.
Genuine enthusiasm for digital marketing, SEO and content.
Must have agency experience.
Must have B2B tech and/or SaaS experience.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Goals
NSM Attainment: 100%
MRR Retainment: 96%
CSAT > 4.2
Upsells / Cross‑sells / Referrals – regularly look for opportunities to grow client business.
Examples: grow into another service line such as SEO or Paid Media; increase budget within existing line; ask for referrals at key moments (e.g., new job, 5‑star CSAT).
What We Offer We have a set living wage at Directive.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including 100% employer‑paid plan for you and 50% employer contribution for dependents.
Benefits to Support the Whole Person:
Mental – access to certified therapists through Spring Health, membership to Headspace.
Physical – Gympass.
Time Off – Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed December 24‑January 1), paid parental leave.
Financial – traditional and Roth 401(k) with 3% company match.
Bonus – annual bonus based on tenure, scaling in total amount over time.
Annual anniversary trip with peers and executive leadership.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack. You will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, and have reliable internet access and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
© Directive Consulting. All rights reserved.
#LI-DC1
#J-18808-Ljbffr