Senior Digital Marketing Manager | Sage Home Loans
Sage Home Loans Corporation, Charlotte, NC, United States
Senior Digital Marketing Manager | Sage Home Loans
Charlotte, NC
This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here.
Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands‑on, high‑impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross‑functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast‑moving, regulated environment.
What You’ll Do:
Paid Media & Digital Acquisition
Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels
Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance
Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement
Ensure all advertising aligns with mortgage regulatory standards and compliance requirements
Search Strategy: SEO, AEO & GEO
Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies
Optimize for high‑intent queries, featured snippets, voice search, AI‑generated responses, and emerging search surfaces
Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation
Monitor rankings, share of voice, and AI search visibility using advanced analytics tools
Web Experience & Conversion Optimization
Own the end‑to‑end digital conversion funnel from ad click to application start
Lead landing page strategy and optimization efforts to increase engagement, reduce drop‑off, and improve qualified lead flow
Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly
Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift
Oversee digital content strategy to support demand generation, brand authority, and client education
Align editorial calendars with paid media, search priorities, and product initiatives
Ensure content reflects Sage’s client‑first mindset and simplifies complex mortgage topics
Optimize content distribution across owned, earned, and paid channels
Analytics, Reporting & Ownership
Establish clear KPIs across acquisition, engagement, and conversion
Build dashboards and present performance insights to senior stakeholders with actionable recommendations
Maintain accurate tagging, attribution, and CRM integrations across all digital properties
Continuously evaluate and refine martech stack to improve measurement and scalability
Cross‑Functional Leadership
Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals
Bring an ownership mindset to initiatives—thinking beyond campaigns to long‑term impact
Contribute to strategic planning, forecasting, and growth modeling
Brand Reputation & Online Presence
Oversee Sage’s brand reputation across digital platforms, ensuring a consistent, trusted presence wherever clients engage with our brand
Monitor and manage online reviews and ratings across platforms such as Google, Zillow, social channels, and other relevant industry sites
Partner with Sales, Client Experience, and Operations teams to encourage authentic client feedback and increase review volume
Analyze review trends and client sentiment to identify opportunities to improve the customer experience and marketing messaging
Develop strategies to strengthen Sage’s digital reputation and ensure our brand reflects the exceptional service we deliver to clients
What We’re Looking For:
6+ years of experience in digital marketing with deep expertise in paid media, SEO, and conversion optimization
Demonstrated success managing performance budgets and driving measurable revenue growth
Strong understanding of AEO, GEO, and evolving AI‑driven search ecosystems
Experience leading landing page strategy and CRO testing frameworks
Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics platforms
Strong analytical skills with the ability to translate complex data into clear strategy
Experience in regulated industries such as mortgage, fintech, or financial services
Ownership mentality with a bias toward action and continuous improvement
Ability to thrive in fast‑paced environments where speed, precision, and accountability matter
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
Total Cash Compensation Range: $90 – $130K per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long‑Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full‑time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Sage Home Loans Corporation is a digital mortgage lender solution redefining the mortgage origination experience. By building new technology solutions, we’re creating simple and clean customer experiences to simplify the mortgage application process. Our team has developed a fully digital online application that enables the user to complete their application and start looking for the right mortgage that matches their needs 24/7. We then marry the digital journey with exceptional human interaction from our expert Loan Officers to create the best possible borrower experience.
Red Ventures is a global portfolio of high‑growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe and Puerto Rico. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, RV Education and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large‑scale digital growth challenges, and create world‑class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full‑time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
#J-18808-Ljbffr
This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here.
Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands‑on, high‑impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross‑functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast‑moving, regulated environment.
What You’ll Do:
Paid Media & Digital Acquisition
Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels
Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance
Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement
Ensure all advertising aligns with mortgage regulatory standards and compliance requirements
Search Strategy: SEO, AEO & GEO
Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies
Optimize for high‑intent queries, featured snippets, voice search, AI‑generated responses, and emerging search surfaces
Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation
Monitor rankings, share of voice, and AI search visibility using advanced analytics tools
Web Experience & Conversion Optimization
Own the end‑to‑end digital conversion funnel from ad click to application start
Lead landing page strategy and optimization efforts to increase engagement, reduce drop‑off, and improve qualified lead flow
Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly
Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift
Oversee digital content strategy to support demand generation, brand authority, and client education
Align editorial calendars with paid media, search priorities, and product initiatives
Ensure content reflects Sage’s client‑first mindset and simplifies complex mortgage topics
Optimize content distribution across owned, earned, and paid channels
Analytics, Reporting & Ownership
Establish clear KPIs across acquisition, engagement, and conversion
Build dashboards and present performance insights to senior stakeholders with actionable recommendations
Maintain accurate tagging, attribution, and CRM integrations across all digital properties
Continuously evaluate and refine martech stack to improve measurement and scalability
Cross‑Functional Leadership
Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals
Bring an ownership mindset to initiatives—thinking beyond campaigns to long‑term impact
Contribute to strategic planning, forecasting, and growth modeling
Brand Reputation & Online Presence
Oversee Sage’s brand reputation across digital platforms, ensuring a consistent, trusted presence wherever clients engage with our brand
Monitor and manage online reviews and ratings across platforms such as Google, Zillow, social channels, and other relevant industry sites
Partner with Sales, Client Experience, and Operations teams to encourage authentic client feedback and increase review volume
Analyze review trends and client sentiment to identify opportunities to improve the customer experience and marketing messaging
Develop strategies to strengthen Sage’s digital reputation and ensure our brand reflects the exceptional service we deliver to clients
What We’re Looking For:
6+ years of experience in digital marketing with deep expertise in paid media, SEO, and conversion optimization
Demonstrated success managing performance budgets and driving measurable revenue growth
Strong understanding of AEO, GEO, and evolving AI‑driven search ecosystems
Experience leading landing page strategy and CRO testing frameworks
Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics platforms
Strong analytical skills with the ability to translate complex data into clear strategy
Experience in regulated industries such as mortgage, fintech, or financial services
Ownership mentality with a bias toward action and continuous improvement
Ability to thrive in fast‑paced environments where speed, precision, and accountability matter
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
Total Cash Compensation Range: $90 – $130K per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long‑Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full‑time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Sage Home Loans Corporation is a digital mortgage lender solution redefining the mortgage origination experience. By building new technology solutions, we’re creating simple and clean customer experiences to simplify the mortgage application process. Our team has developed a fully digital online application that enables the user to complete their application and start looking for the right mortgage that matches their needs 24/7. We then marry the digital journey with exceptional human interaction from our expert Loan Officers to create the best possible borrower experience.
Red Ventures is a global portfolio of high‑growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe and Puerto Rico. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, RV Education and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large‑scale digital growth challenges, and create world‑class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full‑time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
#J-18808-Ljbffr