Search Engine Optimization Specialist
Pure Visibility, Ann Arbor, MI, United States
SEO Specialist
Location:
[Remote/Hybrid]
Department:
Digital Marketing
Reports to:
SEO Director
About the Role We are looking for an analytical and detail-oriented
SEO Specialist
to help improve organic visibility and performance for our clients. This role works closely with the SEO Director and SEO team to analyze websites, identify optimization opportunities, and support the execution of SEO strategies that drive traffic, leads, and conversions.
The ideal candidate is comfortable working with
technical SEO, data analysis, AI-powered SEO tools, and writing optimized content
. This role includes both SEO analysis and the creation of SEO-driven website content for clients.
Key Responsibilities
Collaborate with the SEO Director to support the development and execution of client SEO strategies
Conduct
SEO Visibility Audits and Redesign Audits
and present findings internally and to clients
Analyze websites for SEO performance, including
site architecture, internal linking, URL structure, and on-page optimization
Identify and resolve
technical SEO issues
in collaboration with developers and client teams
Conduct
keyword research and competitive analysis
to inform content and optimization strategies
Write SEO-optimized content for client websites
, including landing pages, blog posts, and page updates
Develop
content briefs and outlines
based on keyword research and search intent
Edit and optimize existing client content to improve
search visibility, readability, and conversions
Monitor and report on SEO performance metrics including
organic traffic, keyword rankings, website health, and conversions
Maintain and update client reporting dashboards using
Looker Studio (Data Studio)
or similar tools
Proactively audit websites to identify technical issues and new growth opportunities
Create documentation and written guidance for developers implementing SEO recommendations
Stay up to date on
SEO trends, algorithm updates, and emerging AI-driven search changes
AI & SEO Tools This role requires comfort working in an evolving search landscape that includes AI-driven tools and search experiences.
Use
AI-powered SEO tools
to support research, analysis, and content optimization
Understand how
AI search features and generative results
impact organic visibility
Use AI tools for
keyword clustering, topic research, and content development
while maintaining strong editorial judgment
Qualifications
4 years of experience in
SEO or digital marketing
Strong understanding of
technical SEO and on-page optimization
Experience writing
SEO-focused website content such as landing pages, blog articles, and optimized page copy
Excellent
written communication and editing skills
Experience with tools such as
Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar platforms
Experience with
Looker Studio (Data Studio) or SEO reporting dashboards
Ability to analyze data and translate insights into actionable recommendations
Familiarity with
AI-powered SEO tools or AI-assisted workflows
#J-18808-Ljbffr
[Remote/Hybrid]
Department:
Digital Marketing
Reports to:
SEO Director
About the Role We are looking for an analytical and detail-oriented
SEO Specialist
to help improve organic visibility and performance for our clients. This role works closely with the SEO Director and SEO team to analyze websites, identify optimization opportunities, and support the execution of SEO strategies that drive traffic, leads, and conversions.
The ideal candidate is comfortable working with
technical SEO, data analysis, AI-powered SEO tools, and writing optimized content
. This role includes both SEO analysis and the creation of SEO-driven website content for clients.
Key Responsibilities
Collaborate with the SEO Director to support the development and execution of client SEO strategies
Conduct
SEO Visibility Audits and Redesign Audits
and present findings internally and to clients
Analyze websites for SEO performance, including
site architecture, internal linking, URL structure, and on-page optimization
Identify and resolve
technical SEO issues
in collaboration with developers and client teams
Conduct
keyword research and competitive analysis
to inform content and optimization strategies
Write SEO-optimized content for client websites
, including landing pages, blog posts, and page updates
Develop
content briefs and outlines
based on keyword research and search intent
Edit and optimize existing client content to improve
search visibility, readability, and conversions
Monitor and report on SEO performance metrics including
organic traffic, keyword rankings, website health, and conversions
Maintain and update client reporting dashboards using
Looker Studio (Data Studio)
or similar tools
Proactively audit websites to identify technical issues and new growth opportunities
Create documentation and written guidance for developers implementing SEO recommendations
Stay up to date on
SEO trends, algorithm updates, and emerging AI-driven search changes
AI & SEO Tools This role requires comfort working in an evolving search landscape that includes AI-driven tools and search experiences.
Use
AI-powered SEO tools
to support research, analysis, and content optimization
Understand how
AI search features and generative results
impact organic visibility
Use AI tools for
keyword clustering, topic research, and content development
while maintaining strong editorial judgment
Qualifications
4 years of experience in
SEO or digital marketing
Strong understanding of
technical SEO and on-page optimization
Experience writing
SEO-focused website content such as landing pages, blog articles, and optimized page copy
Excellent
written communication and editing skills
Experience with tools such as
Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar platforms
Experience with
Looker Studio (Data Studio) or SEO reporting dashboards
Ability to analyze data and translate insights into actionable recommendations
Familiarity with
AI-powered SEO tools or AI-assisted workflows
#J-18808-Ljbffr