Search Engine Optimization Specialist

SEO Specialist
Location: [Remote/Hybrid]

Department: Digital Marketing

Reports to: SEO Director

About the Role
We are looking for an analytical and detail-oriented SEO Specialist to help improve organic visibility and performance for our clients. This role works closely with the SEO Director and SEO team to analyze websites, identify optimization opportunities, and support the execution of SEO strategies that drive traffic, leads, and conversions.

The ideal candidate is comfortable working with technical SEO, data analysis, AI-powered SEO tools, and writing optimized content . This role includes both SEO analysis and the creation of SEO-driven website content for clients.

Key Responsibilities

Collaborate with the SEO Director to support the development and execution of client SEO strategies

Conduct SEO Visibility Audits and Redesign Audits and present findings internally and to clients

Analyze websites for SEO performance, including site architecture, internal linking, URL structure, and on-page optimization

Identify and resolve technical SEO issues in collaboration with developers and client teams

Conduct keyword research and competitive analysis to inform content and optimization strategies

Write SEO-optimized content for client websites , including landing pages, blog posts, and page updates

Develop content briefs and outlines based on keyword research and search intent

Edit and optimize existing client content to improve search visibility, readability, and conversions

Monitor and report on SEO performance metrics including organic traffic, keyword rankings, website health, and conversions

Maintain and update client reporting dashboards using Looker Studio (Data Studio) or similar tools

Proactively audit websites to identify technical issues and new growth opportunities

Create documentation and written guidance for developers implementing SEO recommendations

Stay up to date on SEO trends, algorithm updates, and emerging AI-driven search changes

AI & SEO Tools
This role requires comfort working in an evolving search landscape that includes AI-driven tools and search experiences.

Use AI-powered SEO tools to support research, analysis, and content optimization

Understand how AI search features and generative results impact organic visibility

Use AI tools for keyword clustering, topic research, and content development while maintaining strong editorial judgment

Qualifications

4 years of experience in SEO or digital marketing

Strong understanding of technical SEO and on-page optimization

Experience writing SEO-focused website content such as landing pages, blog articles, and optimized page copy

Excellent written communication and editing skills

Experience with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar platforms

Experience with Looker Studio (Data Studio) or SEO reporting dashboards

Ability to analyze data and translate insights into actionable recommendations

Familiarity with AI-powered SEO tools or AI-assisted workflows

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