[Job-28168] GTM Marketing Manager
CI&T, Waterford, MI, United States
We are
tech transformation
specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
The Role CI&T is seeking a
GTM Marketing Manager - Industry Verticals
to drive demand generation across priority industries in North America. This role partners closely with sales and industry leadership to translate growth priorities into integrated marketing and account-based marketing (ABM) programs that generate qualified pipeline opportunities, strengthen market presence, and support new business growth.
The ideal candidate combines strategic thinking with hands‑on execution and enjoys building marketing initiatives that directly contribute to pipeline generation. Beyond executing campaigns, this role will proactively identify new marketing opportunities, develop creative GTM initiatives, and launch programs that attract and engage enterprise buyers and buying groups across priority accounts.
This role is ideal for a marketer who thrives at the intersection of strategy and execution and enjoys building marketing programs that drive measurable business impact.
Key Responsibilities
Develop and execute marketing initiatives that generate brand awareness and qualified enterprise leads
Partner with sales leadership to align marketing programs with priority industries, strategic accounts, and growth objectives
Develop targeted marketing initiatives that engage enterprise buyers and buying groups across priority accounts
Coordinate cross‑channel marketing initiatives across events, digital campaigns, PR, content, and partner marketing
Support high‑impact industry events, executive programs, and ABM initiatives targeting priority accounts
Build a deep understanding of target audiences and translate insights into marketing strategies and campaign execution plans
Track campaign performance, marketing‑sourced leads, and pipeline influence
Use data and insights to continuously optimize marketing programs and improve pipeline generation results
Manage and mentor members of the marketing team while coordinating cross‑functional contributors supporting campaign execution and marketing programs
Collaborate with global marketing teams, including colleagues in Brazil, to coordinate campaign execution and share insights across regions
Track budgets, manage expense reporting, and coordinate vendor invoices and payments to ensure accurate financial oversight of GTM programs
Qualifications Required
5–7 years of B2B marketing experience, ideally in technology, consulting, or digital services
Strong stakeholder management skills with the ability to collaborate effectively with senior executives, sales leaders, and cross‑functional teams
Experience working with enterprise sales teams and complex buying cycles
Strong background in demand generation or vertical marketing
Demonstrated ability to develop marketing programs that generate qualified leads
Experience executing integrated marketing campaigns across events, digital, content, and PR
Experience managing marketing team members and coordinating with cross‑functional contributors
Preferred
Experience marketing AI, digital transformation, or enterprise technology services
Familiarity with marketing and CRM platforms such as HubSpot, Pipedrive, and intent platforms like 6sense
Experience working with modern marketing tech stacks and campaign management tools
Location & Travel This role is based in the
San Francisco Bay Area (remote)
and supports marketing initiatives across North America.
Travel required: up to 30%, primarily for industry events and collaboration with sales and marketing teams. Occasional international travel to CI&T’s office in Campinas, Brazil may be required.
$146,700 - $154,600 a year
Why join us?
Competitive Salary
Generous paid vacation days
Unlimited sick time
100% paid health & dental benefits starting day one
Annual profit‑sharing distribution
Retirement match
Paid parental leave
Dedicated career advisor
And so much more…
Collaboration is our superpower, diversity unites us, and excellence is our standard.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.
#J-18808-Ljbffr
tech transformation
specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
The Role CI&T is seeking a
GTM Marketing Manager - Industry Verticals
to drive demand generation across priority industries in North America. This role partners closely with sales and industry leadership to translate growth priorities into integrated marketing and account-based marketing (ABM) programs that generate qualified pipeline opportunities, strengthen market presence, and support new business growth.
The ideal candidate combines strategic thinking with hands‑on execution and enjoys building marketing initiatives that directly contribute to pipeline generation. Beyond executing campaigns, this role will proactively identify new marketing opportunities, develop creative GTM initiatives, and launch programs that attract and engage enterprise buyers and buying groups across priority accounts.
This role is ideal for a marketer who thrives at the intersection of strategy and execution and enjoys building marketing programs that drive measurable business impact.
Key Responsibilities
Develop and execute marketing initiatives that generate brand awareness and qualified enterprise leads
Partner with sales leadership to align marketing programs with priority industries, strategic accounts, and growth objectives
Develop targeted marketing initiatives that engage enterprise buyers and buying groups across priority accounts
Coordinate cross‑channel marketing initiatives across events, digital campaigns, PR, content, and partner marketing
Support high‑impact industry events, executive programs, and ABM initiatives targeting priority accounts
Build a deep understanding of target audiences and translate insights into marketing strategies and campaign execution plans
Track campaign performance, marketing‑sourced leads, and pipeline influence
Use data and insights to continuously optimize marketing programs and improve pipeline generation results
Manage and mentor members of the marketing team while coordinating cross‑functional contributors supporting campaign execution and marketing programs
Collaborate with global marketing teams, including colleagues in Brazil, to coordinate campaign execution and share insights across regions
Track budgets, manage expense reporting, and coordinate vendor invoices and payments to ensure accurate financial oversight of GTM programs
Qualifications Required
5–7 years of B2B marketing experience, ideally in technology, consulting, or digital services
Strong stakeholder management skills with the ability to collaborate effectively with senior executives, sales leaders, and cross‑functional teams
Experience working with enterprise sales teams and complex buying cycles
Strong background in demand generation or vertical marketing
Demonstrated ability to develop marketing programs that generate qualified leads
Experience executing integrated marketing campaigns across events, digital, content, and PR
Experience managing marketing team members and coordinating with cross‑functional contributors
Preferred
Experience marketing AI, digital transformation, or enterprise technology services
Familiarity with marketing and CRM platforms such as HubSpot, Pipedrive, and intent platforms like 6sense
Experience working with modern marketing tech stacks and campaign management tools
Location & Travel This role is based in the
San Francisco Bay Area (remote)
and supports marketing initiatives across North America.
Travel required: up to 30%, primarily for industry events and collaboration with sales and marketing teams. Occasional international travel to CI&T’s office in Campinas, Brazil may be required.
$146,700 - $154,600 a year
Why join us?
Competitive Salary
Generous paid vacation days
Unlimited sick time
100% paid health & dental benefits starting day one
Annual profit‑sharing distribution
Retirement match
Paid parental leave
Dedicated career advisor
And so much more…
Collaboration is our superpower, diversity unites us, and excellence is our standard.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.
#J-18808-Ljbffr