Marketing Manager (Retail Mall)
JLL, Deer Park, OH, United States
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Retail Marketing Manager
Job Summary
The Marketing Manager is responsible for leading the Deer Park Town Center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction. Job Responsibilities
Marketing Strategy Development & Management
Development of the annual marketing plan for the property based upon the center's strategic goals Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers" Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center Effectively manage the center's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL Develop an ongoing public relations action plan as needed; send out press releases; track publicity Follow corporate policies and procedures for all programs and events Complete special assignments as directed by the General Manager and/or Regional Marketing Manager Provide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts Leadership, Motivation and Development
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities Schedule and manage day-to-day operations of the Customer Service Center (where applicable) Skills and Knowledge
Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint Ability to learn employer specific web-based software systems Knowledge of marketing fundamentals and market research Excellent interpersonal communication skills (verbal and written) Special event coordination and management experience Ability to multi-task Sales/negotiation skills a plus Experience in managing budgets Flexibility to work varied schedules including weekends and evenings Strong team player Education / Training
Bachelor's degree in marketing or related field preferred Years of Relevant Experience
3-5 years in retail, marketing, advertising, hospitality or comparable business experience Physical Work Requirements / Conditions
Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship. Estimated Compensation for This Position
70,000.00 - 80,000.00 USD per year Location
On-site - Deer Park, IL If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table! Personalized Benefits that Support Personal Well-Being and Growth
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include: 401(k) plan with matching company contributions Comprehensive Medical, Dental & Vision Care Paid parental leave at 100% of salary Paid Time Off and Company Holidays Early access to earned wages through Daily Pay JLL Privacy Notice
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement. For additional details please see our career site pages for each country. For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here. Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL. Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment. Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest. Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate. California Residents only Accepting applications on an ongoing basis until candidate identified. Helping all candidates find great careers is our goal. The information you provide here is secure and confidential. We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.
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Job Summary
The Marketing Manager is responsible for leading the Deer Park Town Center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction. Job Responsibilities
Marketing Strategy Development & Management
Development of the annual marketing plan for the property based upon the center's strategic goals Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers" Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center Effectively manage the center's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL Develop an ongoing public relations action plan as needed; send out press releases; track publicity Follow corporate policies and procedures for all programs and events Complete special assignments as directed by the General Manager and/or Regional Marketing Manager Provide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts Leadership, Motivation and Development
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities Schedule and manage day-to-day operations of the Customer Service Center (where applicable) Skills and Knowledge
Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint Ability to learn employer specific web-based software systems Knowledge of marketing fundamentals and market research Excellent interpersonal communication skills (verbal and written) Special event coordination and management experience Ability to multi-task Sales/negotiation skills a plus Experience in managing budgets Flexibility to work varied schedules including weekends and evenings Strong team player Education / Training
Bachelor's degree in marketing or related field preferred Years of Relevant Experience
3-5 years in retail, marketing, advertising, hospitality or comparable business experience Physical Work Requirements / Conditions
Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship. Estimated Compensation for This Position
70,000.00 - 80,000.00 USD per year Location
On-site - Deer Park, IL If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table! Personalized Benefits that Support Personal Well-Being and Growth
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include: 401(k) plan with matching company contributions Comprehensive Medical, Dental & Vision Care Paid parental leave at 100% of salary Paid Time Off and Company Holidays Early access to earned wages through Daily Pay JLL Privacy Notice
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement. For additional details please see our career site pages for each country. For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here. Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL. Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment. Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest. Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate. California Residents only Accepting applications on an ongoing basis until candidate identified. Helping all candidates find great careers is our goal. The information you provide here is secure and confidential. We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.
#J-18808-Ljbffr