Sr Analyst, CRM
Williams Sonoma, San Francisco, CA, United States
About the Role
You will support the team in driving brand sales and optimizing the marketing investment across our digital and print channels. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The key responsibilities include executing testing and targeting strategies and scaling successful campaigns. You will partner closely with digital and print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs. A successful candidate will have relevant experience in performance marketing, possess an analytical mindset, be highly detail oriented, flexible and thrive in a fast paced, multi-channel retail environment. Strong excel skills are highly important attributes.
Responsibilities
Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships
Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance
Prepare seasonal and quarterly performance recaps and present to CRM and brand teams
Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals
Support measurement and analysis on the effectiveness and efficiency of existing digital programs
Manage the vendor funded digital programs, activating and optimizing marketing funds on behalf of vendor partners
Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing initiatives
Assist with multi-channel journey and life-stage marketing programs, as well as store opening/closing marketing plans where applicable
Be curious about and attuned to the competitive landscape to ensure best-in-class programs and execution
Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of the investment
Leverage available analytic tools to gather data and make marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA
Utilize data to identify, target and deliver relevant messaging to key strategic customer segments
Execute against rolling 12-month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings
Interact with peers on other WSI brands to share best practices and test results
React to business trends in the fast-paced retail environment and make necessary adjustments
Criteria
3+ years’ experience in online marketing, print marketing, retail marketing, or digital media planning
Bachelor’s degree in Marketing, Business or related field or equivalent work experience
Proven track record in managing and optimizing a budget to ROI goals
Analytical, proactive, problem-solver with insatiable curiosity
Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
Able to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; must have excellent communication & presentation skills
Ability to build effective relationships within team & with cross functional partners & vendors
Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business
Strong written and oral communication skills
Strong Excel proficiency
This role is onsite at our San Francisco Office Monday through Thursday with optional work from home on Fridays.
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is$79,000 - $92,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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Responsibilities
Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships
Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance
Prepare seasonal and quarterly performance recaps and present to CRM and brand teams
Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals
Support measurement and analysis on the effectiveness and efficiency of existing digital programs
Manage the vendor funded digital programs, activating and optimizing marketing funds on behalf of vendor partners
Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing initiatives
Assist with multi-channel journey and life-stage marketing programs, as well as store opening/closing marketing plans where applicable
Be curious about and attuned to the competitive landscape to ensure best-in-class programs and execution
Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of the investment
Leverage available analytic tools to gather data and make marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA
Utilize data to identify, target and deliver relevant messaging to key strategic customer segments
Execute against rolling 12-month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings
Interact with peers on other WSI brands to share best practices and test results
React to business trends in the fast-paced retail environment and make necessary adjustments
Criteria
3+ years’ experience in online marketing, print marketing, retail marketing, or digital media planning
Bachelor’s degree in Marketing, Business or related field or equivalent work experience
Proven track record in managing and optimizing a budget to ROI goals
Analytical, proactive, problem-solver with insatiable curiosity
Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
Able to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; must have excellent communication & presentation skills
Ability to build effective relationships within team & with cross functional partners & vendors
Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business
Strong written and oral communication skills
Strong Excel proficiency
This role is onsite at our San Francisco Office Monday through Thursday with optional work from home on Fridays.
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is$79,000 - $92,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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