Localized Marketing Manager
Caterpillar, Cary, NC, United States
Career Area:
Marketing
Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you'rejoining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don'tjust talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar is hiring a
Localized Marketing Manager
for our Building Construction Product (BCP) division, supporting Cat Compact.
Role Summary In this role, you will be an expert on marketing initiatives and dealer marketing to support Cat Compact execution.
What You’ll Do
Serve as the primary consultant to dealers with Cat Compact locations on marketing tactics designed to attract customers into Cat Compact stores, with a focus on increasing walk‑in traffic, lead volume, and retail conversions.
Lead, develop, and coach one or more team members, fostering strong capability in both strategic planning and execution; balance people leadership with hands‑on contribution as a working manager.
Advise dealers on effective use of marketing tools, brand guidelines, and customer engagement strategies to ensure consistency and maximize campaign impact.
Troubleshoot issues related to marketing execution, campaign performance, and customer response, enabling quick resolution and continuous improvement.
Support the dealership in identifying new customer acquisition and demand generation opportunities by leveraging Cat marketing assets and tools.
Collaborate with stakeholders across BCP Retail, Marketing, Rental & Used, and BCP Services to align local dealer activation with broader Cat Compact retail strategies and programs.
What You’ll Have
Customer Focus : Strong business understanding and excellent communication skills. Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Strong business understanding and excellent communication skills.
Promotion and Marketing Communications:
Proven experience planning and executing multi-channel marketing communications across digital, paid media, social, email, events, instore, and community engagement.
Collaborating:
Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity:
Ability to translate strategy into actionable plans across the marketing funnel, from awareness to conversion to loyalty. Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business solutions.
Effective Communications:
Understanding effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management:
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking:
Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Ability to translate strategy into actionable plans across the marketing funnel, from awareness to conversion to loyalty.
Vendor/Supplier Management:
Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Top Candidates Will Have:
Experience tracking campaign performance using KPIs, dashboards, or reporting tools and translating insights into actionable improvements.
Experience supporting field teams, dealers, or distributors with tools, playbooks, assets, and guidance to execute marketing locally.
Industry, agency, or dealer experience.
Previous supervisory experience.
A college degree or equivalent experience.
Summary Pay Range $147,760.00 - $221,640.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position.
Posting Dates March 16, 2026 - March 23, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.
#J-18808-Ljbffr
Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you'rejoining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don'tjust talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar is hiring a
Localized Marketing Manager
for our Building Construction Product (BCP) division, supporting Cat Compact.
Role Summary In this role, you will be an expert on marketing initiatives and dealer marketing to support Cat Compact execution.
What You’ll Do
Serve as the primary consultant to dealers with Cat Compact locations on marketing tactics designed to attract customers into Cat Compact stores, with a focus on increasing walk‑in traffic, lead volume, and retail conversions.
Lead, develop, and coach one or more team members, fostering strong capability in both strategic planning and execution; balance people leadership with hands‑on contribution as a working manager.
Advise dealers on effective use of marketing tools, brand guidelines, and customer engagement strategies to ensure consistency and maximize campaign impact.
Troubleshoot issues related to marketing execution, campaign performance, and customer response, enabling quick resolution and continuous improvement.
Support the dealership in identifying new customer acquisition and demand generation opportunities by leveraging Cat marketing assets and tools.
Collaborate with stakeholders across BCP Retail, Marketing, Rental & Used, and BCP Services to align local dealer activation with broader Cat Compact retail strategies and programs.
What You’ll Have
Customer Focus : Strong business understanding and excellent communication skills. Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Strong business understanding and excellent communication skills.
Promotion and Marketing Communications:
Proven experience planning and executing multi-channel marketing communications across digital, paid media, social, email, events, instore, and community engagement.
Collaborating:
Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity:
Ability to translate strategy into actionable plans across the marketing funnel, from awareness to conversion to loyalty. Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business solutions.
Effective Communications:
Understanding effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management:
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking:
Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Ability to translate strategy into actionable plans across the marketing funnel, from awareness to conversion to loyalty.
Vendor/Supplier Management:
Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Top Candidates Will Have:
Experience tracking campaign performance using KPIs, dashboards, or reporting tools and translating insights into actionable improvements.
Experience supporting field teams, dealers, or distributors with tools, playbooks, assets, and guidance to execute marketing locally.
Industry, agency, or dealer experience.
Previous supervisory experience.
A college degree or equivalent experience.
Summary Pay Range $147,760.00 - $221,640.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position.
Posting Dates March 16, 2026 - March 23, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.
#J-18808-Ljbffr