Brand Manager | Haematology
Novartis Pharma Schweiz, Phila, PA, United States
Major Accountabilities
Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions.
Executes central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing and Medical teams to maximize activities: Scout centres, KOLs and OLs by disease within assigned territory.
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
Distribution of marketing samples (where applicable).
Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.
Key Performance Indicators
Market share & market share growth
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
Ensure full compliance to all regulatory requirements
Minimum Requirements
Minimum 5 years of experience in Pharmaceutical Industry
Experience in Oncology/Hematology is a plus
MBA or Marketing degree is a plus
Project Management
Work Experience
Minimum 5 years of experience in Pharmaceutical Industry
Experience in Oncology/Hematology is a plus
MBA or Marketing degree is a plus
Project Management
Skills
Agility
Commercial Excellence
Cross-Functional Collaboration
Customer Orientation
Digital Marketing
Healthcare Sector Understanding
Influencing Skills
Marketing Strategy
Negotiation Skills
Operational Excellence
Priority Disease Areas Expertise
Product Lifecycle Management (PLM)
Product Marketing
Product Strategy
Stakeholder Engagement
Stakeholder Management
Strategic Partnerships
Languages
English
#J-18808-Ljbffr
Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions.
Executes central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing and Medical teams to maximize activities: Scout centres, KOLs and OLs by disease within assigned territory.
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
Distribution of marketing samples (where applicable).
Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.
Key Performance Indicators
Market share & market share growth
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
Ensure full compliance to all regulatory requirements
Minimum Requirements
Minimum 5 years of experience in Pharmaceutical Industry
Experience in Oncology/Hematology is a plus
MBA or Marketing degree is a plus
Project Management
Work Experience
Minimum 5 years of experience in Pharmaceutical Industry
Experience in Oncology/Hematology is a plus
MBA or Marketing degree is a plus
Project Management
Skills
Agility
Commercial Excellence
Cross-Functional Collaboration
Customer Orientation
Digital Marketing
Healthcare Sector Understanding
Influencing Skills
Marketing Strategy
Negotiation Skills
Operational Excellence
Priority Disease Areas Expertise
Product Lifecycle Management (PLM)
Product Marketing
Product Strategy
Stakeholder Engagement
Stakeholder Management
Strategic Partnerships
Languages
English
#J-18808-Ljbffr