Marketing Manager, New Ventures - Travel
CLEAR, New York, NY, United States
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
CLEAR is seeking a data-driven
Marketing Manager, New Ventures
to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies.
Sitting at the intersection of Product, Growth, Lifecycle, and Analytics, you will shape positioning, packaging, and promotional strategy for new offerings — ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience. This is a high-ownership role for someone who understands subscription economics and knows how to drive incremental revenue while balancing long-term retention.
What you'll do:
Develop positioning and messaging strategies that clearly articulate the value of new products
Drive attach rate growth through targeted cross-sell and upsell campaigns across in-app, email, paid, and owned channels
Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
Identify behavioral signals and segmentation strategies to optimize offer timing and relevance
Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
Act as the cross-functional lead aligning Product, Partnerships, Growth, and Brand to execute seamless launches and ongoing optimization
How you'll measure success:
Attach rate and add-on penetration across the subscriber base
Incremental ARPU and contribution to subscriber LTV
Engagement and repeat usage of add-on products
Speed-to-market and speed-to-optimization for new add-on launches
What you're great at:
5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services businesses
Experience driving cross-sell, upsell, bundling, or expansion revenue strategies
Proven ability to translate product value into compelling member-facing narratives
Strong cross-functional collaboration skills across Product, Analytics, Lifecycle, and Growth
Comfortable testing, iterating, and optimizing in fast-moving environment
How You'll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.
We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $110,000-150,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity.
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CLEAR is seeking a data-driven
Marketing Manager, New Ventures
to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies.
Sitting at the intersection of Product, Growth, Lifecycle, and Analytics, you will shape positioning, packaging, and promotional strategy for new offerings — ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience. This is a high-ownership role for someone who understands subscription economics and knows how to drive incremental revenue while balancing long-term retention.
What you'll do:
Develop positioning and messaging strategies that clearly articulate the value of new products
Drive attach rate growth through targeted cross-sell and upsell campaigns across in-app, email, paid, and owned channels
Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
Identify behavioral signals and segmentation strategies to optimize offer timing and relevance
Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
Act as the cross-functional lead aligning Product, Partnerships, Growth, and Brand to execute seamless launches and ongoing optimization
How you'll measure success:
Attach rate and add-on penetration across the subscriber base
Incremental ARPU and contribution to subscriber LTV
Engagement and repeat usage of add-on products
Speed-to-market and speed-to-optimization for new add-on launches
What you're great at:
5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services businesses
Experience driving cross-sell, upsell, bundling, or expansion revenue strategies
Proven ability to translate product value into compelling member-facing narratives
Strong cross-functional collaboration skills across Product, Analytics, Lifecycle, and Growth
Comfortable testing, iterating, and optimizing in fast-moving environment
How You'll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.
We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $110,000-150,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity.
#J-18808-Ljbffr