Senior Director eCommerce

Our client, a leading consumer packaged goods company with a portfolio of nationally recognized brands, is seeking a Senior Director eCommerce to lead and accelerate the company’s online sales strategy across its full brand portfolio. This role is responsible for developing and executing a comprehensive digital commerce strategy that drives growth across key online platforms while building internal capabilities to compete effectively in the evolving eCommerce landscape.

This is a highly visible leadership role that requires both strategic thinking and a hands‑on, roll‑up‑your‑sleeves approach. The Senior Director will partner closely with sales, marketing, and brand teams to align digital initiatives with broader commercial objectives. The individual will also oversee one direct report and play a key role in building the organization’s eCommerce capabilities while delivering measurable online sales growth.

Responsibilities include:

• Develop and execute the company’s eCommerce go‑to‑market strategy across all brands within the portfolio
• Assess the digital landscape and identify opportunities to expand online distribution and accelerate growth across key platforms
• Drive growth across major digital channels including Amazon, pure‑play retailers, and omni‑channel partners
• Create and implement an eCommerce channel playbook including objectives, priorities, strategies, and performance metrics
• Establish and track KPIs to measure the effectiveness of digital initiatives and overall online sales performance
• Partner cross‑functionally with marketing, brand, and sales teams to ensure strong product content, digital merchandising, and promotional execution
• Lead test‑and‑learn initiatives to evaluate new products, platforms, and online marketing strategies
• Support the broader sales organization by providing guidance and education around digital commerce best practices
• Manage and develop one direct report while fostering strong collaboration across internal teams

Ideal candidate will have:

• Significant experience developing and executing eCommerce strategies within the consumer packaged goods industry
• Strong knowledge of the Amazon ecosystem and major digital retail platforms
• Experience driving online sales growth across multiple brands or product categories
• Proven ability to build internal capabilities and influence cross‑functional teams
• Strong analytical skills with experience establishing and tracking performance metrics
• Ability to balance strategic leadership with hands‑on execution in a fast‑paced environment
• Excellent communication and relationship‑building skills with the ability to collaborate across the organization

BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing.

We pride ourselves on delivering quality, speed, and results through our proven recruitment process. When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.

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Industry 1: Food & Beverages
Industry 2 : Manufacturing
Industry 3 :

Job ID:
Category: Consumer Products
Location: Indianapolis,IN

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