Director, Ketchum Analytics

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. We work with the world’s leading brands, emerging start-ups, and everything in between. We are proud to have created some of the most celebrated campaigns in our industry. We aim to impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

Overview

Ketchum’s Analytics team is hiring. We are looking for a Director who will serve as a leader for the team with deep knowledge of SEO, paid/digital measurement and evaluation. The ideal candidate has experience working with global clients and partners, and strong client management experience within an agency setting.

About the Job

• Oversee and run media measurement tracking studies for PR, delivering high quality, insightful reports on time and on budget
• Lead and continue to grow our Paid/Digital and Search Center of Excellence within Ketchum Analytics
• Understand clients’ objectives and ensure analytics and research and insights deliverables meet those needs — and teach junior staff to see the bigger picture. Ensure all work tracks back to the original objectives
• Manage budgets and teams on sizable accounts with responsibility for profitability, incremental growth, quality of account service and employee development. Be the final approval and point person, bringing senior leadership in as needed
• Prepare and present reports regularly (Google Analytics, SERanking)
• Create an SEO-driven content strategy by providing an editorial calendar for writers and manage writers for quality control
• Develop the design and execution of projects leveraging data and methodologies to provide solutions (PESO frameworks, primary/secondary research, etc.)
• Counsel non-research clients, stakeholders and partners on the right research to deliver against needs, execute the research and provide commercially relevant insights and recommendations
• Assist client and account teams in thinking creatively about data and analytics
• Identify new ways to contribute to a suite of research and analytics projects to support agency and departmental offerings
• Develop future leaders and innovators in media and analytics

Qualifications

• 7+ years of research experience; advanced degree in a relevant field is desirable but not required
• Deep media measurement experience
• Experience with media analysis/listening tools (social/digital, paid, SEO and traditional media)
• Experience with SEO tools such as AHREFS, SEMRUSH, BrightEdge, Search Console, Page Optimizer Pro
• Ability to work with minimal supervision and manage multiple projects concurrently
• Strong teamwork and the ability to work with staff across offices and time zones
• Strong client service and management skills
• Demonstrated ability to showcase the value of research to non-research clients and stakeholders
• Ability to tell a story with data and build relationships with clients and partners at all levels

Additional skills/experience (desirable)

• Global research experience
• Python, R, Q, SPSS
• Primary and secondary research experience and sample design knowledge
• Secondary databases (e.g., YouGov, Canvas8, comScore, Quid)

What We Offer

• Hybrid Workplace: Three days a week in the office
• Comprehensive benefits program
• Paid maternity/paternity leave
• Family-forming benefits
• Employee recognition program
• Generous paid time off, including vacation, wellness, and holidays
• Development opportunities to enhance personal and professional life
• Monthly cell phone and Wi‑Fi reimbursement

Apply for this job

Interested? We’ve got an opportunity for you.

Note: This description may include standard application steps; only relevant fields are listed below for applicants.

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