Vice President, Omnichannel Strategy

Overview

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our blend of scientific expertise, human-centered creativity, and AI-driven insights fosters a culture where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to clients in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people and our commitment to excellence for both clients and colleagues. If you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Role

The VP, Omnichannel Strategy Director, will unify and lead strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients’ strategic imperatives. This role combines media expertise to navigate the evolving healthcare landscape with engagement acumen to drive behavioral changes, ensuring strategies leverage data, technology, and insights to meet client goals.

Responsibilities

• Design, develop and execute omnichannel strategies to build and reach target audiences, delivering measurable outcomes aligned with clients’ strategic imperatives.
• Drive insight-based initiatives that place the Agency at the forefront of media and technology in healthcare, introducing new approaches to enhance client outcomes.
• Serve as a client-facing subject matter expert on the role of omnichannel within the PESO (Paid, Earned, Shared, Owned) ecosystem.
• Lead end-to-end omnichannel campaign planning, execution, and performance optimization, including co-creation workshops with clients and cross-functional teams.
• Design and implement data-driven optimization strategies for all omnichannel campaigns to activate human behaviors.
• Use data-driven insights to refine targeting, channel mix, and resource allocation for maximum impact.
• Oversee data-driven planning to identify key leverage points and allocate investments that maximize engagement and brand impact.
• Collaborate with Analytics & Insights to ensure robust measurement frameworks exist for each strategic imperative for continuous improvement, reporting, and informed decision-making.
• Cultivate client relationships as a trusted advisor, aligning needs with customer insights, data, and strategic solutions.
• Manage and mentor a team, fostering collaboration and innovative thinking.
• Embed DEIB principles into strategies and team culture.
• Provide coaching and development opportunities aligned with agency leadership principles.
• Foster a culture of collaboration, accountability, and continuous improvement.
• Drive seamless interdepartmental collaboration and resource efficiency for integrated omnichannel solutions.
• Contribute to new business efforts by identifying differentiators and market opportunities; stay current with industry trends and emerging technology to drive innovation.

Qualifications

• 8-10 years of experience in media strategy, engagement strategy, or equivalent roles in a media-centric, healthcare-focused environment
• Proven digital marketing, omnichannel expertise, with hands-on experience across multiple channels including digital, social, programmatic, and traditional media
• Demonstrated ability to lead and inspire cross-functional teams in a remote work environment
• Strong analytical, organizational, and problem-solving skills, with a track record of data-driven optimization
• Strong communication, presentation, and interpersonal skills, with the ability to articulate ideas clearly and persuasively

Skills and Competencies

• Ability to develop and execute forward-looking strategies that align with client goals and agency objectives
• Proficiency in interpreting complex data to drive campaign optimization and strategic adjustments, with a focus on measurable results
• Exceptional leadership to guide, inspire, and develop cross-functional teams
• Strong client relationship skills with the ability to anticipate needs and deliver solutions that enhance satisfaction and engagement
• Capability to generate new ideas that push the boundaries of traditional media and engagement strategies
• Sharp analytical skills for identifying challenges and opportunities in campaign performance and making data-informed adjustments
• Uphold the principles in our Leadership Commitment Agreement
• Serve as a strategic innovator

Pay Range

$145,000-$185,000

Note on Compensation and Benefits

This is the pay range the Company believes it will pay for this position at the time of posting. Compensation is determined based on job-related, non-discriminatory factors including work experience, skills, certifications, and location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified. We offer a comprehensive benefits program tailored to your region, including options for private medical, dental, and vision plans, generous holiday and paid time off, mental wellness support, and access to learning resources. Details vary by region.

EEO and Accessibility

Real Chemistry is an Equal Opportunity employer. We strive to build an inclusive and equitable environment where employees feel empowered to contribute. We welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity/expression, disability, age, or any other protected status. If accommodations are needed during the interview process, please notify your recruiter.

Notice: Real Chemistry and its affiliates’ names are sometimes misused by scammers. Do not share personal or financial information with unverified sources claiming to be connected to Real Chemistry. We are actively working to stop these activities and protect our community. Visit our site for more information.

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