Product Marketing Director
Overhead Door Corporation in, Lewisville, TX, United States
Overview
Product Marketing Director (Finance) – Leads the overall product and marketing strategy for Overhead Door Corporation's Access Systems Division (ASD) product portfolio. Oversees the full product lifecycle, portfolio planning, and the cross-functional team responsible for driving growth, profitability and market leadership. A minimum of 10 years of progressive experience in product development, product management, or product marketing within a manufacturing or industrial environment is required; demonstrated success leading cross-functional initiatives and managing broad product portfolios.
Responsibilities
- Serves as the primary business owner for multiple product lines across all lifecycle stages, making strategic adjustments to drive sustained market success.
- Oversee marketing strategy and business development activities, including promotion, sales enablement, positioning, pricing, and launch execution to achieve revenue and profitability goals.
- Develop comprehensive business plans outlining short and long-term objectives focused on market share, revenue growth, and margin optimization.
- Lead market research initiatives to evaluate customer needs, trends, and competitive dynamics to guide product definition and portfolio strategy.
- Collaborate with distribution and channel partners to inform product evolution, positioning and execution.
- Lead the creation and ongoing refinement of the long-term product roadmap for the commercial portfolio.
- Lead portfolio prioritization and resource allocation decisions based on market opportunity, customer value, and financial impact.
- Develop data-driven business cases and clear business requirements for execution by technical product management teams.
- Oversee day-to-day lifecycle management of in-market products, ensuring performance and cost objectives are achieved.
- Drive cross-functional alignment across engineering, operations, sales, finance, and marketing to ensure successful execution of the product strategy.
- Define and monitor KPIs, dashboards, and reporting to measure financial and operational performance; act as internal expert on product line metrics.
- Ensure compliance by partnering with quality, regulatory, and legal teams relevant to manufacturing and product standards.
- Represent the product portfolio externally as a thought leader at customer meetings, industry events, and conferences.
- Provide leadership and development for a team of product managers; partner with technical product management, engineering, and operations to deliver successful new products.
- Build organizational capability and develop succession depth within the product and marketing team.
Special assignments
- Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time at their sole and complete discretion.