Sales Director

Reports To: Monterey County, CA with periodic travel to other locations as needed

Church Brothers Farms is a vertically integrated, family-owned grower and shipper of fresh vegetables based in Salinas, California. With decades of experience in farming, processing, and distribution, we are committed to delivering fresh, high-quality produce through our Church Brothers Farms and True Leaf Farms Organic brands.

GENERAL PURPOSE OF THE JOB:

Church Brothers Farms is seeking an experienced Sales Director to lead our foodservice and broadline sales strategy for fresh leafy greens and value-added vegetable programs. Based in the Salinas Valley, this role is responsible for driving revenue growth, strengthening distributor partnerships, and expanding market share across regional and national broadline foodservice channels.

The ideal candidate understands the dynamics of a vertically integrated grower-shipper and will collaborate closely with harvesting, procurement, operations, food safety, and marketing teams to align sales execution with production realities and company goals.

KEY RESPONSIBILITIES:

Develop and execute national and regional sales strategies for leafy greens and value-added vegetable programs within broadline and foodservice channels

Build and strengthen relationships with major broadline distributors, foodservice operators and institutional accounts

Drive volume growth and margin improvement through effective forecasting, pricing strategy, and performance reporting

Negotiate pricing, annual programs, and service agreements that balance customer expectations with supply chain realities

Partner cross-functionally with harvesting, procurement, operations, and marketing teams to ensure alignment between field production/processing and customer commitments

Represent Church Brothers Farms at trade shows, customer meetings, and industry events to strengthen brand positioning and category presence

EDUCATION AND QUALIFICATIONS:

Minimum 8 years of foodservice sales experience, ideally within fresh produce or other perishable categories

Bachelor’s degree (B.A.) from four-year College or university in Business, Marketing, Agriculture, or related field preferred

Demonstrated success managing distributor relationships and growing broadline or institutional business

Strong understanding of leafy greens and/or value-added vegetable supply dynamics and seasonality

Strategic mindset with proven leadership, negotiation, and communication skills

Church Brothers Farms is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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