Vice President, Connected Identity Lead

Overview

As the Connected Identity Lead, you will roll out Connected Identity across markets, driving outcome-based marketing for our clients.

Responsibilities

• Lead the Connected Identity strategic approach, development process, and integration across markets.
• Direct and nurture the development, presentation, and maintenance of plans to build a competitive advantage.
• Be familiar with widely used insight tools and media technology, including CDPs, CRMs, and identity solutions.
• Collaborate with local and global teams to prioritize and acquire data sets essential for improving Connected Identity solutions.
• Identify, source, and integrate additional data sets to meet specific vertical category business measurement requirements.
• Drive connectivity, consistency, and quality by gathering market requirements and evaluating vendor options.
• Educate internal teams and clients on standard processes for using data assets to improve potential.
• Support teams with a deep understanding of data sharing, processing, and ownership regulatory knowledge across the globe.
• Work with Clients and Agency Partners to provide strategic recommendations on how Clients should handle their 1P data.
• Provide a deep understanding of Identity-Led Measurement solutions to enable Clients to understand the full extent of their marketing activity on consumers.
• Contribute to conversations on how to develop custom data modelling solutions to predict, power, and prove audience-led outcomes.
• Work with markets and regions as they develop their Connected Identity approach.
• Lead and mentor audience data scientists and strategists across the globe.
• Manage and work alongside the broader cross-functional team including planning, measurement and production.
• Ensure all projects adhere to quality standards, timelines, and budgets, and manage client expectations effectively.
• Serve as the leader with vision and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors.

Qualifications

• 15+ years of digital media experience with progressive levels of responsibility and business insight.
• 12+ years of experience in media planning/strategy with dynamic levels of responsibility.
• 8+ years of experience consulting clients on data strategy.
• Excellent client service experience with proven ability to provide strategic audience recommendations.
• Deep experience across all media types (global, national, local, digital, direct, programmatic, shopper, etc.).
• Demonstrated critical thinking skill and exceptional problem-solving skills.
• Excellent communication, presentation, and analytical skills.
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables.
• Excellent leadership skills with ability to lead a team to deliver high-quality results.
• Computer skills: Microsoft Suite, Tableau, R, and other data analytics tools.
• Mastery of the digital analytics space and innovation to develop new opportunities.
• Strong knowledge of ad tech, data integration, and data activation.
• Expertise with customer acquisition goals and optimize CPA, CTR, Completion Rate, etc.
• Deep knowledge of Identity Solution tools and platforms.
• Ability to cultivate relationships with data, technology, and research partners.

Benefits

Compensation Range: $163,210.00 - $256,910.00 annually. Benefits include medical coverage, dental, vision, disability, 401(k), paid time off, parental leave, tuition reimbursement, and flexible time off.

Additional Information

We are committed to fostering belonging and creating equitable & inclusive experiences for all talent. If you require accommodation or assistance with the application or onboarding process, please contact

All information will be kept confidential according to EEO guidelines. Veterans encouraged to apply.

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