Head of Alternatives, Investment Managers & Insurance Marketing

Head of Investment Managers, Alternative Asset Managers & Insurance Segment Marketing (Director)

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Responsibilities

• Strategic Marketing Leadership
  • Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals
  • Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go‑to‑market approach
• Client Acquisition & Retention
  • Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
  • Measure and analyze the effectiveness of marketing campaigns, using data‑driven insights to refine strategies and optimize ROI
• Brand Positioning & Thought Leadership
  • Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
  • Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

Qualifications

• 15+ years of client marketing
• Experience with B2B marketing programs
• Highly analytical mindset and attention to key metrics
• Ability to run experiments and continuous testing to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Experience in building, leading and motivating teams while collaborating in a matrixed organization

Salary & Benefits

Base salary is expected to be between $155,000 and $218,000 per year at the commencement of employment. Salary will be determined based on experience and market location and may include commission, discretionary bonuses, short‑ and long‑term incentive packages, and Company‑sponsored benefit programs. This position is at‑will and the Company reserves the right to modify compensation at any time.

BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups, Females, Individuals with Disabilities, Protected Veterans.

#J-18808-Ljbffr