Director of Strategic Parent Engagement, Alpha - $200,000/year USD

Overview

You flourish in the unpredictability of startup environments. You have built strong relationships with affluent clients accustomed to premium service. You believe AI will transform education and enjoy advocating that vision against critics. If these conditions make you uneasy, this position won’t suit you. Alpha operates differently from conventional schools. We are a technology startup demonstrating that every child possesses exceptional potential. Our students complete their core curriculum in two hours daily through AI-enabled applications, dedicating remaining time to practical competencies: presenting, reasoning, collaborative problem-solving, and meaningful project work. We eliminate lectures and repetitive assignments, delivering accelerated progress and performance in the nation’s top percentile. Families anticipate personalized, high-touch service. You’ll continuously articulate this approach in response to concerns about digital exposure, conventional education advocates, and skepticism that our outcomes seem implausible.

Campus locations and travel

CAMPUS LOCATIONS UNDER RECRUITMENT:

• CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
• MD: Bethesda
• TX: Austin, Fort Worth (DFW)
• WA: Kirkland (Seattle)

This position requires on-site presence in the cities specified above, including local travel. Relocation support is provided for candidates with confirmed relocation commitments and schedules.

What You Will Be Doing

• Manage the complete enrollment sales process during year 0-1, spanning inquiry through executed agreement, meeting conversion objectives and maintaining CRM discipline until the 25-student threshold is achieved
• Deliver information sessions and campus visits that persuade qualified families while strategically declining poor-fit applicants (rejection decisions carry equal weight to acceptances)
• Function as the principal liaison for affluent families investing $40K+ annually, delivering premium service that transforms parents into advocates
• Establish community presence through consistent on-site availability during morning arrival (7-9am) and afternoon departure (2-4pm), while dedicating most working hours to external relationship-building through coffee meetings, networking, and community alliances
• Articulate and justify Alpha's AI-driven approach to questioning parents concerned about screen exposure and alternative education models
• Mobilize parent ambassadors by creating exceptional experiences that motivate families to recruit within their networks

What You Won’t Be Doing

• Maintaining standard 9-5 schedules (early morning presence, late afternoon availability, and evening programming are essential)
• Executing established protocols and documented procedures (you'll construct systems within a startup context)
• Depending on administrative personnel, marketing departments, or enrollment infrastructure (you operate independently)
• Enrolling every applicant (selective admissions represent a core capability)
• Working primarily from an office (this role demands daily community engagement and network cultivation)

Director Of Strategic Parent Engagement Key Responsibilities

Control enrollment sales during year 0-1, then transition to cultivating parent relationships that generate advocates and fuel word-of-mouth expansion.

Basic Requirements

• Currently located within commuting range of one of these campuses OR committed to relocating within 60 days (local community ties preferred): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
• Work authorization in the U.S. without sponsorship requirements
• 5+ years in positions involving affluent client relationships through consultative sales or premium customer experience delivery (including private school enrollment/admissions, luxury goods sales, high-end hospitality, philanthropic development, etc.)
• Documented enrollment/sales pipeline achievement with conversion performance you can articulate
• Professional presence and communication capability to establish credibility and influence sophisticated decisions with high-net-worth families
• Entrepreneurial initiative suited to independent operation within a startup context
• Authentic belief in AI-enabled education, with confidence defending the model against parents questioning screen exposure and non-traditional methods
• Schedule flexibility for early mornings (7-9am), late afternoons (2-4pm), evening programs (2-3x monthly), and weekend activities

Nice-to-have Requirements

• Outstanding candidates will demonstrate at least one of the following:
• Pre-existing relationships within the local affluent community with developed networks
• Private school or independent school enrollment/admissions leadership with documented success
• Sales, business development, or fundraising performance with high-value client portfolios
• Prior startup or early-stage organization experience managing ambiguity and accelerated evolution
• Event coordination and community programming expertise producing impactful experiences
• Real estate, development, or major gift fundraising background engaging ultra-high-net-worth individuals

About Alpha

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world. Alpha School is rewriting the rules of education. Sounds too good to be true? It’s not.

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. For details, see

Crossover Job Code: LJ-5598-US-Sterling-DirectorofStra.018

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