Principal Marketing Analyst

Overview

Employer Industry: Market Intelligence and Data Analytics

Why consider this job opportunity:

• Salary up to $140,000 USD
• Performance-based bonus and equity options available
• Generous benefits program
• Opportunity for career advancement within a rapidly growing company
• Work remotely from anywhere in the United States
• Collaborative and innovative work environment focused on data-driven marketing strategies

What to Expect (Job Responsibilities)

• Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership
• Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs
• Incorporate AI into weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights
• Identify and source new datasets, both internal and external, to enrich understanding of customer behavior and market trends
• Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment

What is Required (Qualifications)

• Minimum of 8 years of experience in marketing analytics, business intelligence, or a related data-focused role
• Strong portfolio of dashboards and reports created in data visualization tools such as Tableau, Power BI, or Looker
• Hands-on experience creating and managing data tables using SQL with a solid understanding of data warehousing principles
• Experience handling key Demand Generation data sets from platforms such as GA4, DemandBase, Marketo, and Outreach
• Proven ability to tackle ambiguous problems and drive analytical projects from conception to completion

How to Stand Out (Preferred Qualifications)

• Experience leveraging AI to build agents, models, and automate analytical workflows
• A strategic and curious thinker with a strong aptitude for identifying new data opportunities

#MarketIntelligence #DataAnalytics #RemoteWork #CareerGrowth #AIIntegration

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