Senior Product Marketing Manager
ExpandIQ, WorkFromHome, CA, United States
Our client is a Series B healthcare AI platform transforming patient access and provider operations.
The Role
We're hiring a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for a complex B2B SaaS platform sold to healthcare provider organizations. Reporting to the VP of Marketing, you'll be a strategic partner to Product, Sales, and Demand Generation—translating sophisticated AI technology into clear, compelling narratives that resonate with non-technical buyers (COOs, practice managers, clinicians).
This is a high-impact, high-ownership role at a pivotal growth moment. You'll join with significant autonomy and the opportunity to grow alongside the product marketing function as it scales. The ideal candidate combines strategic thinking with hands-on execution, moves fast, and operates like a GM—not a ticket-taker.
What You'll Own
- Develop and socialize a unified messaging framework that resonates with COOs, practice managers, and clinicians across all GTM motions
- Translate complex AI/EHR integration capabilities into clear customer value propositions
- Serve as the voice of the market, translating industry trends, regulatory changes, and competitor activity into actionable GTM recommendations
Product Launch & GTM Strategy (25%)
- Lead integrated product launches, defining strategy, success metrics, and required assets in partnership with Product, Demand Gen, and Sales
- Drive 30%+ of net-new pipeline through strategic launch execution
- Partner with Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth
- Own sales enablement strategy: pitch narrative, battlecards, product collateral, objection handling guides
- Ensure consistent adoption of positioning and messaging across the revenue team
- Create assets that shorten sales cycles and improve win rates
Customer Proof & Storytelling (15%)
- Own customer proof strategy: case studies, video testimonials, ROI narratives
- Partner with Content Marketing to develop compelling customer stories that shorten sales cycles by 20%
- Build a library of reusable proof points for different buyer personas and use cases
Competitive Intelligence & Market Authority (10%)
- Maintain competitive intelligence on AI patient engagement platforms, EHR-integrated solutions, and healthcare workflow automation
- Develop and maintain competitive battlecards and positioning against key competitors
- Act as internal expert on healthcare market dynamics, buyer behavior, and regulatory landscape
What You Bring
Required:
- 5–8+ years of B2B SaaS product marketing experience , including ownership of positioning and GTM strategy for complex products sold to non-technical buyers
- Experience at notable, reputable, high-growth startups/companies (healthcare tech, legal tech, or AI platforms strongly preferred)
- Proven ability to execute in early-stage or fast-moving environments with the ability to influence senior stakeholders across Product, Sales, and Marketing
- Exceptional storytelling and executive-level communication skills —written, verbal, and visual
- Strong technical fluency : Ability to translate product complexity into clear customer value and confidently engage with both technical and revenue audiences
- Working knowledge of marketing and analytics platforms (HubSpot, Marketo, GA, Looker) and basic design tools (Slides, Figma)
- Willingness to work in-person in San Francisco 3 days/week
Strongly Preferred:
- Experience in healthcare tech (provider organizations, EHR ecosystems, regulated markets) or applied AI platforms
- Built a 0→1 product marketing function from the ground up
- Owned sales enablement strategy (battlecards, pitch narrative, collateral) at a SaaS company
- Experience marketing sales-led growth (SLG) products with complex, multi-stakeholder buying processes
Not a Fit:
- Background exclusively in highly technical domains (cloud-native infrastructure, security platforms)
- Career exclusively at very large companies (Google, Microsoft, etc.) without startup experience
- Primarily demand generation or growth marketing background (we need a product marketer first)