Senior Manager, Product Marketing

Overview

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Founded in 2015, Apollo.io provides sales and marketing teams with verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. Apollo raised a Series D in 2023 and is backed by top-tier investors, including Sequoia Capital and Bain Capital Ventures. We are AI-native and focused on helping revenue professionals find the most accurate contact information and automate outreach to turn prospects into customers.

Apollo is looking for a Senior Product Marketing Manager to build and scale our Competitive Intelligence and Pricing & Packaging programs. This is a highly strategic IC role for a product marketer who can combine market insight, competitive analysis, and pricing/packaging change management to influence company-wide decisions.

Role focus: You will be Apollo’s dedicated expert on the competitive landscape and commercial positioning, driving clarity on where we win, how the market is evolving, and how our GTM messaging should evolve. You’ll also gather and maintain intelligence on our market’s evolving pricing and packaging landscape, and lead the rollout of pricing and packaging changes to our customer base. You’ll partner deeply with Product, Sales, Pricing & Strategy, and Finance to ensure Apollo moves fast and confidently in a rapidly changing GTM technology ecosystem.

What You’ll Do

• Competitive Intelligence

• Uplevel Apollo’s competitive intelligence program by monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space.
• Conduct deep competitive analyses (win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc.).
• Translate competitive insights into campaign-level messaging, including launch narratives, demand-gen themes, and field-facing positioning.
• Partner with the broader Product Marketing team to embed a strong competitive angle across launches, solutions messaging, website copy, and enablement materials.
• Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates.
• Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head deals with clear guidance on when to lean in vs. walk away.
• Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns and address consistent loss patterns by segment, use case, or deal size.
• Create executive-ready insights that influence product strategy, positioning, and long-term roadmap.
• Act as the internal expert on how Apollo wins in competitive moments, ensuring consistency and confidence across teams.

Pricing & Packaging

• Collect and maintain competitive pricing and packaging intelligence.
• Establish a recurring competitive enablement loop across Sales, Customer Success, and Product around pricing differences, including pricing in battlecards, objection handling, and regular updates.
• Proactively surface opportunities to change and improve pricing and packaging to Pricing & Strategy, Product, and Product Marketing teams to stay competitive.
• Collaborate with the Pricing & Strategy team to design and orchestrate pricing/packaging change management, including stakeholder alignment, impact analysis, rollout planning, internal enablement, and external communications.
• Lead cross-functional working groups across Product, Pricing & Strategy, Finance, Legal, RevOps, Enablement, and Web to bring pricing and packaging changes to market.
• Own the customer and field-facing narrative for pricing/packaging updates, including messaging, collateral updates, sales readiness, and customer rollout plans.
• Over time, contribute to pricing research and strategy (e.g., willingness-to-pay studies, segmentation, value metrics, elasticity) as skills and bandwidth allow.
• Support the evolution of Apollo’s pricing architecture across both PLG and sales-led motions.

What we’re looking for

• 6+ years of experience in Product Marketing, Competitive Intelligence, Pricing Strategy, or related roles in high-growth B2B SaaS.
• Proven experience building competitive programs, distilling complex landscapes, and delivering insights that shape product and GTM decisions.
• Prior Product Marketing experience with messaging creation, customer-facing collateral, and sales plays.
• Excellent communicator and storyteller, able to synthesize complex inputs into crisp narratives and tailor messaging for different personas and channels.
• Demonstrated ability to lead cross-functional change management across teams such as Product, Legal, Finance, Data Science, Enablement, Sales, and Customer Success.
• Analytical and action-oriented—capable of connecting product usage and customer insights to revenue impact with pace.
• Self-starter who thrives in fast-paced environments with a bias for action.
• Ownership mindset; takes initiative, follows through, and maintains a high standard.

The listed pay range reflects total cash compensation inclusive of base salary and annual bonus as applicable. For sales roles, the range includes On Target Earnings (OTE). This range may be narrowed during the interview process based on experience, qualifications, and location. Applicants outside the US may request the salary range for their location during the interview process.

Additional benefits may include equity; company bonus or commissions; 401(k); at least 10 paid holidays per year, flexible PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle): $140,000 — $210,000 USD. Tier 2 Pay Range (All other US Locations): $124,000 — $186,000 USD. We are AI Native.

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you’re energized by finding smarter, faster ways to get things done using AI and automation, you’ll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. We take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. We invest in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

Learn more here!

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