Dir, IT Marketing Systems

The Director, IT – Marketing Technology (MarTech) is responsible for defining, delivering, and operating Tractor Supply Company’s end-to-end marketing technology ecosystem. This role owns the technology vision, architecture, and execution across customer data, personalization, loyalty, campaigns, content, paid media, and digital growth platforms. This leader partners closely with Marketing, Digital, Data, and Analytics teams to enable customer‑centric, data‑driven, and AI‑powered experiences at scale. The role is accountable for platform stability, security, governance, performance, and innovation while ensuring strong alignment with enterprise technology strategy and business outcomes.

Responsibilities

• Define and execute the enterprise MarTech vision & roadmap, aligning with business objectives across brand, performance marketing, loyalty, & customer experience.
• Lead the evolution of the MarTech stack, including CDP, campaign management, personalization, content, loyalty programs, ad tech, & digital optimization platforms.
• Partner with Marketing & Digital leadership to translate business strategies into scalable, secure, & future‑ready technology solutions.
• Direct the design, development, integration, & support of core marketing platforms, including Customer data platform & identity resolution, Loyalty & rewards platform, AdTech & Media activation, Campaign management & Orchestration.
• Establish & enforce data governance, data quality, consent management, & privacy standards across marketing technologies, partnering with Data, Analytics, & Security teams to ensure regulatory compliance. Enable trusted, actionable customer data to support analytics, attribution, & AI/ML‑driven marketing use cases.
• Lead the adoption of AI & machine learning capabilities across marketing use cases, including predictive modeling & propensity scoring, next‑best‑action & real‑time personalization, marketing optimization & attribution, & the application of generative AI to create & enhance content, offers, & customer insights.
• Lead & develop managers, architects, engineers, & delivery teams responsible for MarTech platforms.
• Ensure high availability, performance, scalability, & security of all MarTech systems.
• Own MarTech budgets, forecasting, & investment prioritization while leading vendor strategy, selection, & performance management to ensure value, scalability, & accountability.
• Negotiate contracts & manage external partners to ensure solutions are delivered on time, within budget, & aligned to business objectives.
• Act as a trusted technology advisor to Marketing, Digital, Merchandising, Loyalty, & Analytics leaders, ensuring clear & proactive communication on platform health, roadmap progress, risks, & opportunities. Collaborate closely with Enterprise Architecture & IT leadership to ensure alignment with enterprise technology standards & strategic direction.

Required Qualifications

Experience: 10+ years of IT experience with significant leadership experience across Marketing Technology, digital platforms, or customer data ecosystems, including a proven track record of managing and developing IT leaders and cross‑functional teams.

Education: Bachelor’s degree in computer science, Management Information Systems, or related technical field is preferred. Any suitable combination of education and experience will be considered.

Professional Certifications: None.

Preferred Knowledge, Skills & Abilities

• Deep expertise in MarTech platforms, including CDP, campaign management, personalization, loyalty, content, and ad tech.
• Strong understanding of data architecture, data governance, identity resolution, and privacy‑by‑design principles.
• Experience enabling SEO, AEO, and GEO strategies through technology platforms.
• Demonstrated success leveraging AI/ML in marketing, analytics, or customer experience use cases.
• Strong background in enterprise architecture, integration patterns, and cloud‑based platforms.
• Financial acumen with experience managing large technology budgets.

Working Conditions

• Normal office working conditions.

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well‑being today and in the future. Our benefits extend beyond medical, dental, and vision coverage, including company‑paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full‑time & all part‑time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90‑day lookback period. The lookback period starts the first of the month following the date of hire. If the 15‑hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service. Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.

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