Editorial Director, Overheard

Job Description

This role requires a visionary editorial leader who deeply understands internet culture, humor, social content formats, and the nuances of short‑form storytelling. As Editorial Director, you will manage the Editorial team, partner closely with Creative, Production, and Brand Partnerships, and drive the creative decisions that define Overheard’s presence across platforms.

You will be responsible for developing content strategies, setting the editorial agenda, guiding content creation, and maintaining the brand’s voice at scale. You are a leader, a tastemaker, a storyteller, and a creative problem solver who can translate cultural moments into highly engaging Overheard content.

This role reports into the VP of Overheard. We are prioritizing candidates in the New York City area (hybrid), but may also be based in the Los Angeles Area (remote).

Responsibilities

Editorial Leadership & Content Strategy

• Set and execute the overarching content strategy for Overheard across platforms
• Define and maintain Overheard’s voice, tone, and editorial POV across static posts, video formats, and branded content
• Identify high‑impact topics, formats, and cultural hooks that Overheard should cover and determine how they come to life
• Shape a long‑term editorial roadmap that aligns with brand objectives and audience growth goals

Team Management & Creative Direction

• Lead, mentor, and manage the Editorial team, ensuring output is high‑quality, fast‑moving, and strategically aligned
• Provide direction on static post ideation, caption writing, narrative framing, and video concept creation
• Guide video development alongside production leads — shaping idea generation, scripting, and execution
• Support team development with clarity on roles, expectations, feedback loops, and growth paths

Social Video & Platform Strategy

• Serve as an expert in short‑form and social‑first video storytelling across TikTok, Instagram, and YouTube
• Develop video concepts in collaboration with Production and Creative
• Identify new visual trends, editing styles, and narrative formats to evolve Overheard’s creative identity
• Ensure content remains platform‑native and optimized for performance

Trend Forecasting & Culture Awareness

• Maintain a strong pulse on cultural moments, viral conversations, lifestyle trends, humor, and emerging internet behaviors
• Quickly identify opportunities for real‑time content that aligns with Overheard’s voice
• Filter cultural signals into editorial decisions and creative direction

Content Calendar Ownership

• Build and oversee the full editorial content calendar across all Overheard properties
• Ensure programming covers all brand priorities, aligns with tentpole moments, and drives audience engagement
• Work cross‑functionally to coordinate branded content slots and campaign needs

Brand Voice & Quality Control

• Review and approve all editorial output (static and video) for voice, accuracy, and creative quality
• Ensure consistency and cohesion across multiple Overheard pages and formats
• Maintain creative excellence while evolving the brand as platforms and audience taste shift

Branded Content Collaboration

• Serve as the editorial counterpart to Brand Partnerships on Overheard campaigns
• Alongside the Associate Creative Director, guide the development of branded content concepts that feel authentic to Overheard
• Ensure branded deliverables meet both client expectations and Overheard’s creative standards

Data & Performance Insight Integration

• Partner with the Data team to review content performance, identify learnings, and adjust strategy
• Use insights to inform content decisions, test new formats, and optimize editorial output
• Present editorial insights and recommendations to leadership as needed

Qualifications

• 6–10+ years of editorial, content, or social media leadership experience (publisher, digital media, entertainment, or social‑first brand preferred)
• Deep understanding of short‑form video, social content formats, and the evolving social ecosystem
• Strong editorial judgment and ability to shape storylines, memes, and video concepts for high engagement
• Demonstrated experience managing a fast‑paced creative or editorial team
• Exceptional writing, editing, and storytelling skills with mastery of tone and brand voice
• Highly attuned to culture, humor, lifestyle trends, and internet‑native storytelling
• Strong collaboration skills across Production, Creative, Sales, and Data
• Ability to balance speed with quality, and creative innovation with brand consistency
• Organized, decisive, proactive, and able to manage multiple priorities simultaneously
• A deep love for the Overheard brand, the Doing Things editorial universe, and the broader cultural landscape

What We Offer

Competitive compensation that includes health care, dental, vision, and 401(k). The base salary for this position will range from $130,000 to $150,000. You’ll also have a dynamic work environment, opportunities for rapid impact, and the chance to join a rapidly growing startup with a proven product.

Equal Opportunity Employer

We don’t just accept differences – we celebrate them, support them, and thrive on them for the benefit of our employees, our brands, and our community. We are proud to be an equal‑opportunity workplace and are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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