Marketing Mgr
Globalchannelmanagement, New York, NY, United States
Qualifications
- Bachelors Degree or equivalent experience in Marketing or Advertising field.
- 5+ years of experience
- In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
- Ability to collaborate with a variety of team members and levels in a matrix organization
- Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
- Strong project management skills with a clear focus on results
Preferred Qualifications
- Experience with Oracle Responsys or IBM Unica
- Optical experience
- Consulting background
- Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business
- Devises and implements strategies to deliver program goals.
- Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team