Head of Marketing
ForceBrands, Honolulu, HI, United States
**This is a Head of Marketing role reporting into the CEO- must have high growth food/beverage experience working across a portfolio of brands. MUST BE OPEN TO RELOCATION TO HAWAII OR ALREADY THERE***
This position will develop and execute a strategy that unites traditional brand-building with modern performance marketing. This leader will partner closely with Ecommerce, Sales, Operations, Finance, and International leaders to build profitable growth.
ESSENTIAL FUNCTIONS
- Tourism Marketing: Develop programs and partnerships that build awareness, trial, and conversion among tourists, turning visits into long-term brand relationships.
- Shopper Omnichannel Marketing: Develop and deploy shopper marketing strategies and budgets across retail and ecommerce channels; optimize spend effectiveness to influence purchase and drive profitable growth.
- Brand Building: Modernize and reposition legacy brands while honoring their heritage; increase consumer awareness, loyalty, and advocacy.
- Ecommerce Growth: Support the Director of Ecommerce with the acceleration of digital commerce performance, working cross-functionally to optimize the consumer experience and drive repeat purchases.
- Innovation & Insights: Build a robust innovation pipeline grounded in consumer research and trends.