Global Retail Marketing Manager

What You'll Be Serving Up

Responsibilities

• Define and scale retail best practice playbooks across Promotion, Pricing, and Menu as part of the Retail Growth Framework.
• Develop, evolve, and syndicate global best practice playbooks, ensuring adoption through training, frameworks, and community engagement.
• Partner with the Global Innovation Team to capture, validate, and integrate high‑performing LTOs into the Global SOBO Pantry.
• Develop global playbooks on key strategic workstreams to consolidate learnings and enable strong market adoption.
• Support the rollout of retail capability initiatives such as the SOBO pantry and related training programs.
• Leverage insights and analytics to drive adoption of data‑led pricing actions across markets.
• Lead the development and validation of an optimal retail calendar construct to maximize incrementality and sales.
• Analyze retail performance and promotional effectiveness to identify success drivers, gaps, and opportunities.
• Partner with the Food Innovation Team to develop, validate, and deploy a modern menu vision.
• Develop a comprehensive channel strategy that integrates pricing, promotion, and menu design to drive maximum revenue and optimize customer experience.
• Collaborate cross‑functionally to elevate the customer experience across all channels, ensuring a consistent and differentiated retail presence.
• Build and maintain a strong global community of Regional Retail Leads, fostering collaboration and consistent application of retail principles.
• Facilitate quarterly connects and calendar reviews with key markets to share learnings, identify remedial actions, and track progress.
• Collate quarterly input for Yum! earnings releases and support visibility of retail performance at a global level.
• Maintain and expand the SOBO Pantry (Brand Hub) – the central repository of retail case studies, assets, and frameworks.
• Continuously enhance the library with fresh, data‑backed success stories and scalable retail examples.
• Communicate updates and success stories to drive engagement, awareness, and adoption across markets.

Key Success Metrics

• Increased global adoption and application of Retail Growth Framework principles.
• Strengthened engagement and collaboration among Regional Retail Leads.
• Improved quality and breadth of retail best practice assets within the SOBO Pantry.
• Demonstrated business impact of retail initiatives through performance metrics and case studies.
• Completion and rollout of the global retail calendar and channel strategy frameworks.

What You Bring To The Table

Education & Certifications

• Bachelor’s degree in Business, Marketing, or related discipline required.
• Master’s degree in a relevant field preferred.

Experience & Capabilities

• 8+ years of experience in Marketing, Brand, Retail, or Commercial Strategy roles.
• QSR or CPG experience preferred, with strong understanding of pricing, promotion, and menu fundamentals.
• Strong analytical and commercial acumen, with experience leveraging insights to drive business decisions.
• Proven ability to build business cases, influence stakeholders, and secure buy‑in for strategic initiatives.
• Excellent project management skills and a strong bias for action.
• Skilled in representing the voice of the customer and translating insights into commercial and marketing strategies.
• Exceptional interpersonal and communication skills, comfortable operating in a global matrix.

What’s In It For You

• Competitive salary and benefits package.
• Opportunity to innovate within a global brand and make a significant impact.
• Collaborative, fast‑paced work environment with a focus on professional growth and development.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Sales and Business Development
• Industries: Restaurants

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