Digital Marketing Director

Associate Recruiter | Marketing + Creative, HR + Admin at The Keller Group

If you’re energized by building scalable digital ecosystems that connect people with meaningful opportunities, this could be the role you’ve been waiting for. Thoughtful digital marketing isn’t just about visibility – it’s about creating clarity, removing friction, and guiding audiences toward confident decisions. Our client is searching for a Director of Digital Marketing to lead strategy, execution, and optimization. This Phoenix‑based position will oversee full‑funnel initiatives that drive awareness, engagement, and conversion while partnering closely with cross‑functional leaders to ensure cohesion across every touchpoint. This role is ideal for a digital leader who enjoys balancing long‑term vision with hands‑on problem‑solving, and who thrives in environments where data, creativity, and purpose intersect.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Own and elevate the overarching digital marketing vision, ensuring all channels work together to support organizational growth and audience acquisition.
• Develop integrated strategies spanning paid media, lifecycle campaigns, web experiences, and conversion pathways.
• Identify opportunities to expand reach, improve efficiency, and strengthen digital impact across regions and audiences.
• Translate business goals into actionable digital priorities and roadmaps.

Lead Performance, Insights & Optimization

• Establish meaningful success metrics across campaigns, channels, and funnels.
• Monitor performance trends and turn insights into clear recommendations and thoughtful next steps.
• Oversee testing frameworks to continuously improve outcomes.
• Build and maintain reporting structures and dashboards that make complex data easy to understand and act on.
• Provide strategic direction across paid digital channels, including search, social, and other performance‑driven platforms.
• Ensure budgets are allocated intentionally and adjusted based on performance and seasonality.
• Partner with internal specialists and external vendors to maintain high execution standards.
• Stay close enough to platforms to troubleshoot, evaluate opportunities, and guide optimizations when needed.
• Oversee website and landing page performance with a focus on usability, clarity, and conversion.
• Partner with cross‑functional teams to reduce friction across inquiry, application, and engagement flows.
• Support marketing automation and CRM‑driven customer journeys that nurture audiences throughout the lifecycle.
• Champion audience‑first thinking across digital touchpoints.

Collaborate, Lead & Elevate the Team

• Manage, coach, and support a growing digital marketing function.
• Work cross‑functionally with creative, content, PR, and leadership partners to ensure alignment and shared goals.
• Contribute to a culture of curiosity, experimentation, and continuous improvement.
• Serve as a trusted digital advisor to senior stakeholders.

WHAT YOU BRING:

• Bachelor’s Degree in a related field of study.
• Minimum 7 years of experience in a strategic and tactical focused role with at least 3 years of leadership experience.
• Proven success driving measurable results across multiple marketing channels.
• Strong analytical mindset with experience using dashboards, attribution models, and reporting tools to guide decisions (Tableau, LookerStudio, etc.).
• Hands‑on familiarity with CRM and marketing platforms such as HubSpot, Salesforce, or similar systems.

If you’re a Phoenix‑based digital marketing leader who enjoys building systems that scale, teams that thrive, and campaigns that truly move the needle, we’d love to connect. Apply today!

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