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Head of Marketing (Onsite – Los Angeles or Dallas)

Kandi America, Dallas, TX, United States

Head of Marketing

Location: Los Angeles (Onsite) or Dallas, TX (Onsite)

Reports to: CEO

Stage: Early-stage, building the Marketing function from 0 to 1

Role Overview

We are seeking a Founding Head of Marketing to work closely with the CEO and build our marketing function from the ground up.

This is a hands‑on builder role, not a campaign‑only or execution‑only position. You will shape our market positioning, brand foundation, website and conversion logic, content system, and social media strategy, and help turn marketing into a scalable, repeatable system that supports the company’s long‑term growth.

This role is ideal for a marketing leader who thrives at the intersection of strategy and execution, is comfortable operating in a fast‑moving, early‑stage environment, and enjoys building clarity and structure where none previously existed.

What You’ll Do

Market & Customer Insights

  • Lead research on competitors, market landscape, and positioning
  • Develop a deep understanding of customer motivations through interviews, feedback, social channels, and sales input
  • Translate insights into clear, actionable marketing strategy and direction

Brand & Differentiation

Partner Closely With The CEO To Define And Evolve

  • Core customer personas
  • Brand positioning and key messages
  • Ensure brand strategy is translated into practical, usable guidelines that drive consistent execution across the company.

Website & Conversion Strategy

  • Set the strategic direction for website information architecture and conversion logic (no coding required)
  • Partner with design and development to drive improvements in clarity, messaging, and conversion performance
  • Use performance data (conversion rates, bounce rates, user flows) to inform prioritization and decisions

Visual & Brand Consistency

  • Establish and evolve lightweight brand guidelines as the company grows
  • Ensure brand consistency across website, social media, campaigns, and presentations
  • Serve as the final steward of brand quality, clarity, and coherence

Social Media & Content System

  • Define the overall social media and content strategy aligned with brand and growth objectives
  • Design scalable content frameworks, operating rhythms, and success metrics
  • Build and manage execution support through junior hires, interns, or external partners as needed
  • Ensure content efforts are system-driven and scalable, not dependent on ongoing manual execution

Marketing Function Build‑Out

  • Build and own the core marketing operating model, including processes, workflows, and SOPs
  • Lay the foundation for future team growth by defining roles, capabilities, and hiring priorities
  • Scale the marketing function as the company grows, while maintaining clarity and focus

Who You Are

Must‑Have

  • 5–10 years of experience across Marketing, Brand, or Growth functions
  • Proven experience building something from 0 to 1 (early‑stage company, new brand, or new market)
  • Comfortable moving between strategic thinking and hands‑on problem‑solving
  • Strong customer empathy and product intuition
  • A refined aesthetic sense paired with low ego and strong judgment
  • Comfortable operating in ambiguity and building structure where none exists

This Role Is Not a Fit If You

  • Have only operated within large, highly structured organizations
  • Prefer campaign‑only or execution‑only roles
  • Avoid ownership and hands‑on problem solving
  • Require highly defined scope and step‑by‑step instructions at all times

First 90‑Day Expectations

  • Define core customer personas and market positioning
  • Clarify website messaging and conversion structure
  • Establish a clear brand and messaging foundation
  • Launch a structured social media and content framework
  • Propose an initial marketing org structure and hiring roadmap

Compensation

  • Base Salary: $110,000 annually
  • Bonus: Negotiable
  • Growth Path: Opportunity to grow into a CMO‑level role as the company scales

Employment Type & Work Schedule

  • Job Type: Full‑time
  • Work Location: Dallas Office, TX 75243 (Onsite) or Los Angeles Office, CA 92880 (Onsite)
  • Work Schedule: Monday through Friday, 8:30 AM – 5:30 PM (Lunch break 12:30PM-1:30PM)-Dallas Monday through Friday, 9:00 AM – 5:30 PM (Lunch break 30 Minutes)-LA

Benefits

  • Paid Time Off: 120 hours annually
  • Paid Holidays: 9 company‑paid holidays
  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Plan

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