Head of Performance Marketing
Futureheads Recruitment | B Corp™, San Francisco, CA, United States
Head of Performance Marketing – AI-Driven Growth | San Francisco (Jackson Square) – Onsite
Futureheads have partnered with a high-growth, efficiency-focused organization building a lean, powerful team to scale rapidly in the health and wellness space. Since launching, they've been on a mission to empower millions of Americans to live healthier, happier lives through innovative products and services.
This is not your typical marketing role. Our client operates with extreme efficiency—prioritizing skill and AI over headcount, eliminating bloated processes, and building a team of high-agency operators who move faster and smarter than the market. They're targeting aggressive growth with a small, hand-picked team of just 12 elite performers.
They're seeking a rare talent: a Head of Performance Marketing who is equal parts data scientist, creative strategist, and technical architect. This is a hands-on operator who will own the P&L, leverage AI to amplify output, and scale the brand to 8-figures.
We're open to different levels of candidates—if you have a strong track record of growing brands at scale, we can be flexible on salary and seniority.
What you'll be doing:
- Owning end-to-end paid acquisition strategy across Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging channels
- Managing the technical nuances of ad algorithms and feeding them the right data to maximize performance
- Driving conversion rate optimization (CRO) by building, testing, and iterating high-converting landing pages and funnels
- Overseeing SMS and email marketing to minimize churn and maximize customer lifetime value through intelligent segmentation and automation
- Owning marketing tracking systems to ensure pristine data attribution based on contribution margin, not vanity metrics
- Utilizing low-code tools and AI to automate reporting, bid management, and creative iterations, removing manual work from day-to-day operations
- Sitting in the driver's seat of the revenue machine with a clear mandate: drive users and sales via paid performance while ruthlessly optimizing customer acquisition cost (CAC)
About you:
- 3-6 years of high-impact experience in a top-tier performance marketing team with proven track record of scaling accounts massively
- Demonstrated success taking accounts from hundreds to thousands or more monthly conversions
- Experience at a high-growth startup/scaleup (ideally e-commerce) or top-tier performance marketing consulting firm specializing in e-commerce
- AI-first mindset with ability to build your own solutions using tools like Cursor, Make.com, or n8n to automate workflows
- Experience in coding or "vibe-coding" to create internal tools and streamline processes
- Highly book smart (demonstrated by top-tier academic results/SATs/GPAs from a top university) yet highly people smart with empathy and sales psychology to understand customer behavior
- Highly street smart with commercial instincts to view marketing through an ROI framework and identify arbitrage opportunities
- Naturally ambitious, hungry, and hardworking with ownership mentality focused on outcomes, not just tasks
- Honors degree from a top-tier university
What's on offer:
- Base salary: $140,000 - $180,000 + equity, with goal of 7-figure total compensation per year (flexible for candidates with exceptional brand growth experience)
- Unparalleled impact: Help drive 40X growth in 2026 and reach millions of people
- Full autonomy over strategy, team, budget, and KPIs
- Direct partnership with CEO and collaboration with small team of 10 hand-picked high-performers
- Budget for best-in-class tools, AI, and tech to maximize efficiency
- Onsite role in San Francisco (Jackson Square) designed for high collaboration
- Opportunity to build and scale a revenue machine in a lean, AI-driven environment where your work directly impacts bottom-line growth