Head of Growth (D2C / Performance Marketing) - Vollzeit - 100% remote
everydays GmbH, WorkFromHome, OH, United States
Head of Growth (D2C / Performance Marketing) – 100% remote
Join everydays GmbH as Head of Growth and lead our D2C performance marketing strategy from a fully remote base.
Key Expertise & Tools
- Meta Ads – scaling, creative systems, attribution
- Native Ads – Taboola, Outbrain
- Influencer Marketing – performance + brand
- Google Ads – search, YouTube
- Performance metrics – NC‑ROAS, CAC, aMER, MER, CLV, data‑tracking (GA4, Triple Whale, server‑side)
Responsibilities
- Own Growth & Acquisition strategy across all channels – develop, iterate, and scale
- Identify top growth levers, decide when to iterate, scale or stop
- Collaborate closely with CEO, Retention & Product teams on product‑growth integration
- Lead and develop the Acquisition team – clear roles, KPIs, hiring, coaching, process optimisation (testing, learnings, feedback loops)
- Drive direct‑response principles, funnels, offers, creatives and landing pages to maximise CLV
Qualifications
- 7+ years in D2C performance marketing, with proven growth ownership at a 25+ M€ brand
- Deep understanding of marketing mechanics, direct response and multi‑channel strategy (not only Meta)
- Experience managing a monthly marketing budget of ≥ 700 k€
- Strong data‑driven decision making, familiarity with attribution tools (GA4, Triple Whale)
- Experience hiring, coaching and scaling an Acquisition team
- Owner mentality – operating with full ownership rather than merely executing
Benefits
- 100% Remote – work from home, travel or co‑working space
- Variable compensation & success participation that rewards real impact
- Flexible hours – plan your work around your life
- High degree of autonomy – your decisions are trusted
- Direct collaboration with the CEO and a high‑quality, ambitious team
- Full professional setup – we provide equipment and software as needed