Senior Product Marketing Manager

Job Details

• Creative Cloud B2B Sr. Product Marketing Manager (Contract)
• Location: Bay Area preferred (Hybrid)
• Duration: 3/16/2026 to 3/16/2027
• Team: DME Corp Mktg

About The Role

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Creative Cloud SMB team is looking for a strategic and collaborative Sr. Product Marketing Manager to bridge Product and Sales through compelling messaging, insights, and enablement. In this role, you’ll translate product capabilities and customer needs into clear narratives that accelerate SMB sales motions and strengthen go-to-market alignment.

Responsibilities

Messaging & Positioning

• Craft clear, differentiated messaging that resonates with target SMB creative personas and aligns to value drivers.
• Ensure messaging consistency across sales motions, web experiences, and customer-facing materials (in partnership with customer-facing PMMs).

Sales Enablement & Internal Advocacy

• Build and maintain compelling enablement materials for SMB sales and support (narrative briefs, talk tracks, email templates, battlecards, competitive one-pagers).
• Train SMB Sales and Support teams on product value propositions, differentiators, ideal customer profiles, and industry-specific messaging.
• Partner with Sales Leadership to identify messaging gaps, inform enablement priorities, and improve deal velocity.

Market Research & Competitive Intelligence

• Develop the SMB customer and competitive research roadmap and partner with internal teams or external research firms to execute studies.
• Identify emerging trends, customer needs, and whitespace to influence product and GTM strategy.

Customer Insights & Analytics

• Partner with Analytics, Sales Ops, and E2E team to analyze customer behavior, adoption patterns, and churn signals across SMB lifecycle.
• Socialize insights across Marketing, Product, and Sales to shape feature prioritization, offer packaging decisions, and messaging improvements.
• Champion the voice of the customer internally.

Cross-Functional Partnership

• Collaborate closely with Product Management to understand roadmap, translate features into value, and support launches with internal narratives.
• Work with Enablement to ensure sales teams have the tools and training needed to sell effectively.
• Act as a strategic advisor to internal stakeholders on audience strategy, messaging, and segmentation.

Required Skills & Qualifications

• 5–8+ years of experience in Product Marketing, Sales Enablement, or related B2B SaaS roles, ideally in the SMB segment.
• Proven experience developing messaging frameworks, sales enablement materials, or research-driven insights.
• Strong storytelling and communication skills with the ability to simplify complexity.
• Experience working directly with Sales teams and other customer-facing roles.
• Analytical mindset with the ability to turn data into recommendations.

Education & Experience

• BS/BA degree required, MBA a plus.

Compensation

• $60.00 to $66.90 per hour.

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