Head of Product & Technical Marketing – Optical Communications
YO IT Consulting, Austin, TX, United States
Location: United States
Work Authorization: H1-B Sponsorship Available
Reporting To: CEO
Experience: 10+ Years
Role Overview
We are seeking a Head of Product & Technical Marketing to lead the global marketing strategy and execution for advanced coherent optical communication technologies . This role will own the entire marketing function—from strategic positioning and product marketing to demand generation and go-to-market execution .
The position requires a unique blend of technical depth in coherent optics and DSP technologies along with proven marketing leadership to accelerate growth in the optical communications and semiconductor markets .
You will work closely with engineering, product, and sales teams , translating market needs into product requirements while articulating complex technologies into compelling market narratives.
This role offers an opportunity to help shape the future of next-generation optical communication systems (800G, 1.6T and beyond) that power modern AI data infrastructure.
Key Responsibilities
Strategic Leadership
- Define and execute the global marketing strategy aligned with corporate objectives and product roadmap.
- Position the organization as a leader in coherent DSP and optical semiconductor technologies.
- Collaborate with executive leadership, engineering, sales, and operations to align product messaging with market needs.
Product & Technical Marketing
- Own product marketing for Coherent DSP ASICs and optical communication solutions.
- Conduct competitive analysis, market research, and differentiation strategy.
- Develop and maintain MRDs (Market Requirements Documents) and PRDs (Product Requirements Documents).
- Create technical marketing collateral including white papers, datasheets, product briefs, and presentations.
- Represent the company at industry events, conferences, and analyst briefings.
Demand Generation & Go-To-Market
- Develop and execute go-to-market strategies for product launches and marketing campaigns.
- Lead digital marketing, PR, SEO/SEM, and event strategy to generate global demand.
- Support sales enablement and account-based marketing initiatives to accelerate pipeline growth.
- Work closely with sales leadership to support customer acquisition and market expansion.
Team & Budget Leadership
- Build and lead a high-performance marketing team.
- Manage marketing budgets and allocate resources to maximize ROI.
- Drive cross-functional collaboration across marketing, product, engineering, and sales.
Mandatory Requirements
- Proven track record of bringing technical semiconductor or telecom solutions to market in a startup or high-growth environment.
- Deep understanding of coherent optical systems, DSP algorithms, modulation formats, and telecom/datacom market dynamics.
- Prior experience owning or writing MRDs and PRDs.
- Extensive experience in product marketing leadership within optical communications, semiconductor, or networking industries.
- Minimum 10+ years of progressive marketing leadership experience.
- At least 5+ years of direct experience in coherent optics, DSP, optical transceivers, or photonic integrated circuits (PICs).
Nice to Have
- Experience working with hyperscalers, network OEMs, or system integrators.
- Strong leadership and team management experience.
- Experience managing marketing budgets and resource allocation.
- Experience working in both startups and large enterprise environments.
- Exceptional ability to translate complex technical concepts into compelling market narratives.
Preferred Qualifications
- MS or PhD in Electrical Engineering, Applied Physics, or related field.