Head of Demand Generation

Knock2 is a B2B SaaS platform that helps sales and marketing teams identify anonymous website visitors and convert them into pipeline. We combine visitor identification, contact enrichment, and AI-powered workflows to help companies know exactly who's on their site and what to do next.

We launched in late 2024 and have grown to 100+ customers, including teams at Baseten, CookUnity, TaskRabbit, and Backblaze. We're a small, fast-moving team building what we call the "Next Best Action" platform for modern GTM teams.

The Role

We're looking for a Head of Demand Generation to own growth end-to-end. You'll work directly with the Founder and CEO to build and scale the engine that drives awareness, pipeline, and revenue.

This isn't a siloed paid acquisition role. We're looking for someone who thinks creatively across channels (content, outbound, product-led growth, partnerships, community) and obsesses over what actually moves the needle. You'll have real ownership, real autonomy, and a seat at the table on company strategy.

What You'll Own

• Demand generation strategy across inbound, outbound, and product-led channels
• Pipeline creation in partnership with our SDR team and CEO
• Content and product marketing, including messaging, positioning, and launches
• Paid acquisition where ROI makes sense
• Growth experimentation (testing new channels, tactics, and creative approaches)
• Customer-led growth through case studies, referrals, and co-marketing
• PLG and self-serve motions as we expand our product offering

What We're Looking For

• Experience leading demand gen or growth at a B2B SaaS company (early-stage experience is a plus)
• Comfort owning multiple channels, not just one specialty
• Strong strategic thinking paired with hands-on execution
• A bias toward speed, experimentation, and iteration
• Clear communication and strong positioning instincts
• Ability to work closely with founders, sales, and customers

What We Offer

• Competitive salary with meaningful equity
• Health insurance
• Remote flexibility or option to work from NYC
• Direct partnership with the Founder & CEO
• The chance to shape growth strategy at a company with real traction and momentum

How to Apply

If you're excited to build something from the ground up and want a role where your work directly drives company growth, we'd love to hear from you.

#J-18808-Ljbffr