Global Brand Director

At Cooler Master, we don't just manufacture hardware; we build the backbone of the future. We are a global pioneer in PC hardware, gaming peripherals, and immersive tech experiences. While the world knows us for our legendary PC components, our B2B division powers the most demanding industries. We have strong foundations in manufacturing & cooling solutions, serving both B2B and B2C markets with advanced thermal technologies and scalable design expertise. We are a global collective of engineers, creators, and innovators. As we actively expand our footprint in the AI space and drive major technological innovations across the industry, we are dedicated to redefining the tech lifestyle.

The Role: The Architect of Our Global Narrative

Are you a strategic leader who thrives in dynamic environments? The Global Brand Marketing Director will lead Cooler Master's worldwide brand strategy, shaping how our story is told across markets and channels. Based in Los Angeles, you will develop brand positioning, messaging frameworks, and integrated campaigns that unify our global identity while enabling local market adaptation. You will be the guardian of the brand, ensuring consistency across all touchpoints—from product launches to community engagement. You won't just manage a brand; you'll show the world the future we are building together.

How You Will Make an Impact

• Master the Global Strategy: Define and evolve Cooler Master's global brand architecture, positioning, and messaging. Build and maintain a Brand Voice Guide and Message House for consistent storytelling.
• Unify the Verticals: Align with Product Marketing and Digital Marketing to ensure unified go-to-market strategies. Act as the brand steward across all departments (Product, Channel, Sales, etc.).
• Expand into AI & B2B: Translate complex technical capabilities into a compelling narrative to elevate our brand presence beyond consumer retail and into the rapidly evolving AI and industrial B2B sectors.
• Forge Strategic Collaborations: Lead a dedicated team to secure and manage brand collaborations with other leading brands that share Cooler Master's values and expertise. From tech and lifestyle to fashion, you will actively align with co-brand partners on exposure alignment, IP licensing, and joint market activation. Strengthen Cooler Master's presence in gaming, creator, and PC enthusiast communities worldwide, developing strategic brand partnerships that elevate our role in the tech lifestyle.
• Drive Data-Backed Growth: Define global brand health metrics (awareness, sentiment, market mind share). Leverage data and consumer insights to refine brand positioning and campaign effectiveness.

How to Succeed in This Role

• Embrace Ambiguity and Scale: Success requires taking high-level, long-term brand visions and breaking them down into actionable, scalable growth strategies with trackable KPIs.
• Balance the B2B and B2C Worlds: You must seamlessly pivot between crafting authentic narratives for hardcore retail gamers and positioning advanced thermal solutions for enterprise AI partners.
• Lead with Influence: You will need to present brand strategies and progress to C-suite and regional leadership, effectively guiding cross-functional teams toward a unified goal without always having direct reporting lines.
• Capitalize on Momentum: You will proactively leverage current company momentum—from recent CES collaborations to upcoming COMPUTEX showcases—to build long-term brand equity.

Education & Experience Requirements

• Experience: 10+ years in brand marketing with at least 5 years in a global leadership role. Proven ability to build global brand platforms and deliver high-impact campaigns across both B2B and B2C markets.
• Industry: Consumer electronics, gaming, lifestyle, tech, manufacturing & cooling solutions background strongly preferred.
• Expertise: Strong command of brand strategy, storytelling, and cross-channel marketing.

What You'll Bring to the Team

• Global Leadership: Experience managing global teams and cross-regional stakeholders.
• The "Guardian" Mindset: You take pride in ensuring global consistency while empowering regional teams to tailor execution for cultural relevance.
• Agility: Strategic, creative, community-driven, with a global cultural sensitivity. You can pivot quickly and remain the calm, confident face of the brand.

Why Join Us?

• Shape the Narrative: You will be the voice of Cooler Master's innovation to the world's biggest brands. Elevate Cooler Master's role in shaping the future of tech lifestyle.
• Innovation Culture: Work with a team that values creativity, "making it yours," and pushing the boundaries of what's possible.
• Employment type: Full Time
• Location: City of Industry

What we offer to the right candidate /Benefits:

• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays& Floating Holidays)
• Cooler Master offers a comprehensive salary and incentive package for its employees.
• We offer a no-nonsense open business culture with informal direct lines of contact.
• We offer to the right employee, good career opportunities and advancement possibilities ensuring both personal growth and development to grow with the company

#J-18808-Ljbffr