Director Omnichannel Strategy
New York Technology Partners, New York, NY, United States
- Drive integrated, cross-channel engagement strategies for both Healthcare and Animal Health brands, creating seamless experiences across digital platforms, field teams, media, CRM, content, and live interactions.
- Turn brand objectives, customer insights, and market dynamics into actionable omnichannel roadmaps, channel structures, and tactical recommendations.
- Collaborate closely with account, strategy, creative, digital/media, and medical partners to embed omnichannel thinking throughout planning, development, and execution.
- Incorporate field intelligence and engagement models to align personal and non-personal channels into a cohesive, end-to-end customer experience.
- Design customer journey maps, audience segmentation models, messaging frameworks, and activation plans rooted in behavioral and data-driven insight.
- Provide strategic guidance on the use of Veeva, Salesforce, and web platforms within the broader engagement ecosystem, shaping CRM approaches, content modularization, and channel coordination.
- Analyze performance metrics to refine channel mix, improve engagement strategies, and inform experimentation and optimization efforts.
- Act as the omnichannel subject-matter expert in client workshops, pitch presentations, and strategic planning sessions.
- Partner with creative teams to ensure content is designed for channel best practices and aligned with audience intent and behaviors.
- Develop and evolve internal omnichannel tools, frameworks, templates, and best practices to strengthen delivery consistency and quality.
- Build agency-wide capability by coaching teams on channel planning, audience strategy, and integrated engagement principles.
- Contribute to business development through strategic points of view, pitch storytelling, and concept development.
- Stay ahead of emerging trends in channels, content, and engagement across healthcare and animal health sectors.
Candidate Profile
- Qualifications and Experience
- 10+ years of experience in omnichannel strategy, integrated marketing, digital engagement, or related roles within healthcare, biotech, animal health, B2B, or other highly regulated industries.
- Comprehensive understanding of omnichannel engagement beyond digital, including sales-enabled interactions, CRM programs, email, paid media, personalized content, website experiences, and face-to-face engagement.
- Hands-on experience with Veeva, Salesforce, or similar CRM and content management ecosystems strongly preferred.
- Strong ability to translate data, clinical insights, and market context into practical, effective channel strategies.
- Proven experience building customer journeys, segmentation models, and tactical engagement plans for diverse audiences.
- Demonstrated ability to work closely with creative and content teams to integrate messaging, storytelling, and creative execution within omnichannel programs.
- Comfort working within scientific and technical subject matter, with the ability to distill complex information into clear strategies.
- Highly collaborative, able to partner across account, strategy, creative, analytics, medical, and digital disciplines.
- Exceptional communication and presentation skills, with the ability to simplify complexity and build strong client relationships.
- Experience engaging directly with senior client stakeholders, including director-level and above, in both strategic planning and ongoing advisory roles.
- Self-motivated, adaptable, and collaborative, with a talent for bringing structure and clarity to complex initiatives.
- Strong curiosity and desire to help grow and shape a developing strategy practice.