Marketing Specialist
Alta Equipment, Livonia, MI, United States
Marketing Specialist
Alta Equipment is seeking a Marketing Specialist to support day-to-day execution of marketing initiatives across multiple channels and business units. This role is well-suited for a candidate early in their marketing career who is eager to learn, contribute, and grow within a collaborative, in-house marketing team. The Marketing Specialist will assist with campaign execution, content coordination, sales support, and marketing operations. Success in this role requires strong organization, attention to detail, and a willingness to take on new responsibilities while developing core marketing skills. Content & Social Media Support Create and publish social media content updates, announcements, and campaign communications in support of marketing strategy and company goals. Monitor engagement and maintain organized documentation of marketing activity. Marketing Execution & Support Assist with the creation and coordination of marketing materials, including flyers, brochures, digital assets, presentations, and internal communications. Support marketing campaigns across email, digital, social, and print channels. Ensure all marketing outputs meet Alta brand standards for quality, consistency, and messaging. Sales & Branch Enablement Serve as a day-to-day marketing partner to sales and branch teams by delivering marketing materials and campaign support that enable customer outreach and revenue-driving activity. Manage incoming marketing requests, clarify requirements, and deliver solutions that meet business needs. Proactively identify opportunities to improve how marketing supports sales and branch operations. Marketing Operations & Reporting Maintain accurate records of campaigns and marketing activities to support reporting and performance tracking. Own assigned marketing data, reporting inputs, and administrative processes with a focus on accuracy and reliability. Continuously improve organization of shared folders, templates, and marketing resources to increase team efficiency. Qualifications Required Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). 03 years of relevant marketing experience (internships or entry-level roles welcome). Strong organizational skills and ability to manage multiple tasks simultaneously. Strong written and verbal communication skills. Attention to detail and willingness to learn new tools and processes. Ability to work collaboratively in a fast-paced, team-oriented environment. Preferred Familiarity with basic graphic design tools (e.g., Adobe Creative Suite or Canva). Exposure to email marketing platforms or social media management tools. Experience supporting sales teams and internal stakeholders. What We Offer An in-house marketing environment with exposure to multiple marketing disciplines. Meaningful, hands-on work with visible business impact. Competitive compensation and benefits package. Clear opportunity for professional growth within Alta. About Alta: Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships. If you have a passion for excellence and are ready to make a difference within our organization, we're ready for you. Whether it's selling the world's-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset. At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a "Top Work Place USA", our employees across North America are committed to excellence. It's the Alta way. So, let's start the conversation. Click the link to apply and begin the journey of a lifetime. At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one's profession through additional training and learning. Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately!
Alta Equipment is seeking a Marketing Specialist to support day-to-day execution of marketing initiatives across multiple channels and business units. This role is well-suited for a candidate early in their marketing career who is eager to learn, contribute, and grow within a collaborative, in-house marketing team. The Marketing Specialist will assist with campaign execution, content coordination, sales support, and marketing operations. Success in this role requires strong organization, attention to detail, and a willingness to take on new responsibilities while developing core marketing skills. Content & Social Media Support Create and publish social media content updates, announcements, and campaign communications in support of marketing strategy and company goals. Monitor engagement and maintain organized documentation of marketing activity. Marketing Execution & Support Assist with the creation and coordination of marketing materials, including flyers, brochures, digital assets, presentations, and internal communications. Support marketing campaigns across email, digital, social, and print channels. Ensure all marketing outputs meet Alta brand standards for quality, consistency, and messaging. Sales & Branch Enablement Serve as a day-to-day marketing partner to sales and branch teams by delivering marketing materials and campaign support that enable customer outreach and revenue-driving activity. Manage incoming marketing requests, clarify requirements, and deliver solutions that meet business needs. Proactively identify opportunities to improve how marketing supports sales and branch operations. Marketing Operations & Reporting Maintain accurate records of campaigns and marketing activities to support reporting and performance tracking. Own assigned marketing data, reporting inputs, and administrative processes with a focus on accuracy and reliability. Continuously improve organization of shared folders, templates, and marketing resources to increase team efficiency. Qualifications Required Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). 03 years of relevant marketing experience (internships or entry-level roles welcome). Strong organizational skills and ability to manage multiple tasks simultaneously. Strong written and verbal communication skills. Attention to detail and willingness to learn new tools and processes. Ability to work collaboratively in a fast-paced, team-oriented environment. Preferred Familiarity with basic graphic design tools (e.g., Adobe Creative Suite or Canva). Exposure to email marketing platforms or social media management tools. Experience supporting sales teams and internal stakeholders. What We Offer An in-house marketing environment with exposure to multiple marketing disciplines. Meaningful, hands-on work with visible business impact. Competitive compensation and benefits package. Clear opportunity for professional growth within Alta. About Alta: Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships. If you have a passion for excellence and are ready to make a difference within our organization, we're ready for you. Whether it's selling the world's-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset. At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a "Top Work Place USA", our employees across North America are committed to excellence. It's the Alta way. So, let's start the conversation. Click the link to apply and begin the journey of a lifetime. At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one's profession through additional training and learning. Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately!